Mike Lovatt - Director
Mike has 14 years of experience with online sports betting and has operated OnTheBallBets since acquiring the site in 2022. Mike writes betting guides covering betting strategies, bookmaker features, deposit methods, withdrawal processes, verification requirements, and betting market explanations. Mike has written hundreds of betting guides helping UK bettors understand bookmaker terms, betting options, and account management across bet365, William Hill, Paddy Power, and other UKGC-licensed bookmakers.
Mike specializes in goals markets, corners betting, and Asian handicap wagering, with primary focus on Premier League and Champions League football. Mike provided football betting tips in Facebook groups for several years, analyzing goals and corners statistics before matches. Mike previously operated a matched betting website teaching users how to profit from bookmaker promotions through lay betting on betting exchanges. Mike sold the matched betting site before acquiring OnTheBallBets in 2022.
Mike is from Manchester and supports Manchester United, following the club home and away for over 20 years. Mike’s football betting expertise stems from watching thousands of Premier League, Champions League, FA Cup, and EFL Cup matches since childhood. Mike understands UK betting markets, UK bookmaker operations, UKGC licensing requirements, and responsible gambling regulations governing British bookmakers. Mike founded M&B Marketing SARL, OnTheBallBets’ parent company, to operate the betting information platform.
Mike’s betting guides cover bookmaker reviews, betting strategies, deposit and withdrawal methods, account verification processes, betting markets explanations, and bookmaker feature tutorials. Mike writes guides helping bettors understand bet365 features, William Hill promotions, Paddy Power betting options, and other bookmaker platforms. Mike’s experience using dozens of betting sites over 14 years informs the practical, user-focused betting advice published on OnTheBallBets. Mike operates OnTheBallBets to help UK bettors make informed decisions about bookmaker selection, betting markets, and account management.
