Best Football Betting Offers & Free Bets In The UK

Best Football Betting Offers, Specials & Free Bets - Written By: Mike Lovatt
Last Updated: October 14, 2022

With football being the most popular and also the national sport in the UK, it’s not a surprise to see bookmakers promote football betting offers and free bets on a regular basis. We’ve cherry picked some of the best sign up offers and existing customer promotions for football bettors below.

Recommended Football Betting Sign up Offers

Promotion Expired Bet £10 Get £50 In Free Bets
  • Bet £10 Get £50 In Free Bets
  • First bet must be placed at a cumulative odds of evens (2.0) or greater
  • Free bets valid for 7 days
Best Football Betting Offers, Specials & Free Bets - Best Football Betting Offers, Specials & Free Bets - 8
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Min Deposit

£5

Deposit Method

Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -

Regulated By

Valid by

14/07/2024

Offer Terms

Terms and Conditions 1. New internet and mobile customers only. 2. The promotion is only available to customers from the UK (including Northern Ireland). 3. Only your first bet with Betfred counts towards this offer. 4. Your first bet must be placed at a cumulative price of evens (2.0) or greater. Any bet type will qualify but must have a total stake of at least £10. 5. Your first bet must be placed and settled within 7 days of registration. 6. Customers who register on 09/04/24 will be excluded from this offer. 7. You must deposit and bet a minimum of £10 in one bet transaction at odds of even or greater. For example, two £5 single bets of evens or greater will not qualify as they are two separate bet transactions. 8. Betfred.com reserves the right to withhold the rewarding of any Free Bet payment if a customer’s identity cannot be verified using our standard checks or, if we have reasonable grounds to believe that the account holder is not the person who has created the account or is operating the account. In these cases, Betfred may request a valid government issued photo identity (passport/full driving licence) and proof of address (bank statement/utility bill) dated within the last 3 months, along with a photo of yourself holding a passport or full driving licence so that you can be clearly identified alongside your photo ID (a selfie). Failure to satisfy verification of your identity will result in the non-payment of your bonus. 9. Your first bet must be placed on Sportsbook markets. (Totepool, Games, Casino, Numbers, Lotto, Virtual, Poker and Bingo do not qualify). 10. Cashed out bets do not count towards this offer. 11. In most cases, the Free Bet amount (2 x £20) will be credited to customer accounts within 10 hours of the qualifying bet being settled. However, bonus payments may be delayed should further account validation be needed. 12. Minimum and Maximum Free Bet amount is £20. 13. All Free Bets are valid for 7 days after issue. Any free bet amount left unused after 7 days will be removed. 14. Free Bet stakes are not included in any returns and are non-withdrawable. 15. One welcome offer per address/IP address/device or mobile number. Previous account holders are not eligible for the offer. Anyone opening a Betfred.com account that has previously held an account with us that is closed does not qualify for the offer. 16. Only one welcome offer per new customer. Customers can either qualify for the Bet £10, get £50 in Free Bets offer OR one of the Games, Lotto or Virtual new customer offers, not both. 17. Customers depositing using prepaid Visa’s and Mastercard’s, or e-Wallets will not qualify for this promotion. 18. These terms and Conditions are additional to and operate in conjunction with the General Betfred Terms and Conditions. 19. Betfred.com reserves the right to withdraw or amend this offer at any time. Please note: The terms & conditions at the time of sign up will still apply. Any term changes after date of sign up will not be applicable. 20. Gamble responsibly. For more info visit www.begambleaware.org or telephone Freephone Helpline: 0808 8020 133 21. Over 18’s only.

Website

https://www.betfred.com/

Owner

Petfre (Gibraltar) Limited

Founded

1967

Headquarters

5/2 Waterport Place, Gibraltar,

New customers only. Register with SUMMER50 between 31/05/24 – 14/07/24. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Promotion Expired Bet £10 Get £30
  • Free bets available after settlement of initial qualifying bet.
  • Open to players aged 18+
  • Free bets expire after 30 days
Best Football Betting Offers, Specials & Free Bets - Best Football Betting Offers, Specials & Free Bets - 8
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Min Deposit

£5

Deposit Method

Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -

Regulated By

Valid by

31/12/2022

Offer Terms

Full Terms and Conditions See full terms and conditions bellow 1. Terms and conditions a. For instructions on how to claim your free bet, go to ‘How do I find and use my free bet?’ on our website. b. When we convert currencies, we consider £10 to be equal to: €10 (euro) AU$20 (Australian dollar) CA$20 (Canadian dollar) CHf15 (Swiss franc) Kr80 (Danish krone) HK$115 (Hong Kong dollar) ¥1300 (Japanese yen) Kr120 (Swedish krona) S$20 (Singapore dollar) US$10 (US dollar) 2. General restrictions a. We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to break these terms and conditions. These unfair types of play include the following. Using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks). Using more than one account in order to get more than the number of bonuses allowed for each customer. Sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others. This includes taking part in any personalised promotion forwarded to you by someone else when it was not intended for you. Taking part in a promotion that is not available in the country you live in. Colluding with other customers (that is, plotting with others to gain an unfair advantage). Using more than one account per person, per household or per IP address. b. If you take part in any play that we consider to be unfair, we may cancel any bonuses or promotions applied to your account, reclaim any bonus you have received as part of any promotion we have cancelled, and either: settle bets at the correct odds, not the bonus or promotion odds; void any free bets or bets funded by a bonus (that is, treat them as if they had never been placed); or remove any winnings relating to any bonus. 3. General conditions a. Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations. b. You cannot take part in this promotion if we have previously banned you from taking part in promotions, or from betting or playing any games on our website. c. We can withhold or refuse to pay any winnings from a bonus if funds you paid into your main balance (including any amounts you have already used) are cancelled or denied by any payment service (for example, your card provider). d. We can change or cancel this promotion, or change these terms and conditions: without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, or we identify a mistake in this promotion or these terms and conditions). We can also award an equivalent bonus to the one referred to in this promotion. e. We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final. f. Your use of our website, and your gaming or betting, is governed by our terms and conditions of using our website or telebetting service (the general terms). You must read the general terms and these terms and conditions before you take part in this promotion. If any of these terms and conditions conflict with the general terms, these terms and conditions will apply. g. These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales. h. This promotion is offered, managed and made available on our website (williamhill.com) by us, WHG (International) Limited.

Website

https://sports.williamhill.com/

Owner

William Hill PLC

Founded

1934

Headquarters

William Hill Global PLC, Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549, Malta

Free bets will be paid as 3 x £10/€10 denominations once the first qualifying bet has been settled; free bets will expire 30 days after the qualifying bet is placed
Money Back As a Free Bet
  • Money back as free bet if first selection loses.
  • Up to £40 free bet
  • Bonus £10 casino bonus
Best Football Betting Offers, Specials & Free Bets - Best Football Betting Offers, Specials & Free Bets - 9
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Min Deposit

£0

Deposit Method

Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -

Regulated By

Valid by

31/12/2024

Offer Terms

These Promotion Terms and Conditions including any applicable instructions on www.unibet.co.uk (“Promotion Terms”) apply to all Unibet promotions. By entering you accept and agree to be bound by these Promotion Terms. In addition, Unibet’s standard Terms and Conditions and Rule Book (“Standard Terms”) also apply (available at www.unibet.co.uk). In the event of any difference between these Promotion Terms and the Standard Terms, these Promotion Terms will prevail. 1. This bonus, offer or promotion (“Promotion”) is available to individuals aged 18 years and over who have registered as customers of Unibet. 2. No employees of Unibet and its affiliated companies, or family members of employees and affiliated companies, may take part in Promotions. 3. Unless confirmed otherwise by Unibet in writing: (i) Promotions are available once only to any registered account, which shall mean no more than one bonus per user, IP address, computer device, family, residential address, telephone number, credit or debit card and/ or e-payment account, e-mail address, and environments where computers are shared (university, fraternity, school, public library, workplace, etc.); and (ii) Promotions cannot be used in conjunction with, or to qualify for, any other Unibet.co.uk promotional offer. 4. Unibet reserves the right acting reasonably and without prior notice and in accordance with its eligibility requirements, bonus abuse policy and internal trading risk policy to: (i) withhold, restrict or cancel this Promotion from individual account holders; and (ii) reclaim any bonus funds, enhanced payments or winnings from bonus funds. 5. Except as outlined in these Promotional Terms, amendments to Promotions will not be made after you are opted in, unless you accept any such amendments. 6. Unibet may, at any time, make minor amendments to this Promotion to correct typographical errors or to improve on clarity or customer experience and may cancel this Promotion for legal or regulatory reasons. 7. Unless otherwise specified in writing, in the event that you are required to travel to take part in any event, you are responsible for making all your own arrangements (including insurance). 8. Unibet accepts no responsibility whatsoever for system or connection problems that might affect any end user during any of these Promotions. 9. Unibet’s decisions in respect of any matter(s) concerning a Promotion are final, subject always to your right to refer a decision to Unibet’s complaints policy as described in the Standard Terms. 10. This Promotion is operated by Platinum Gaming Limited a company registered in Gibraltar with its registered office address at Suite 2B, 143 Main Street, Gibraltar.

Website

https://www.unibet.co.uk/

Owner

Kindred Group

Founded

1997

Headquarters

Kindred London Ltd, Kindred House, 17 Hartfield Road, LONDON, SW19 3SE, United Kingdom

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s
4 Bookmakers match your criteria

Best Football Promotions For Existing Customers

Best Football Betting Offers, Specials & Free Bets - 8
Promotion Expired Bet365 Soccer Substitute Guarantee
  • Stake returned as bet credits if your selected player is substituted before half time
  • The soccer substitute promo is available on 17 different player based markets/bets
Best Football Betting Offers, Specials & Free Bets - Best Football Betting Offers, Specials & Free Bets - 8
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Min Deposit

£5

Deposit Method

Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -

Regulated By

UK Gambling Commission

Valid By

31/12/2023

Offer Terms

How it works: Place a pre-match bet on selected markets for Soccer matches. For single bets, if the player you have backed is substituted before the half-time whistle, we will return your stake as Bet Credits, provided the outcome has not already been determined. Where a selection is part of a multiple bet, and the relevant player is substituted before the half-time whistle, we will treat this part of your bet as void, provided the outcome has not already been determined, and any subsequent returns from the bet that includes this selection will now be paid as Bet Credits. If a selected market is part of a Bet Builder bet, and the relevant player is substituted before the half-time whistle, we will also return your stake as Bet Credits, provided the outcome has not already been determined. Applicable markets listed on the Bet365 site Full Terms and Conditions Qualifying This offer is only available to new and eligible customers. You can see a full list of your available offers by logging in and selecting the Offers section on mobile or the Promotions section on desktop. bet365 maintains a record of customer contact in relation to eligibility for offers and this record, including the date and time of any restrictions being imposed, will be final in the event of any dispute. Substitute Guarantee applies to pre-match bets on any of the markets listed above (where available) for any Soccer match. For single bets, if the player you have backed is substituted before the half-time whistle, your stake will be returned as Bet Credits. Where a pre-match selection on any of the markets listed above is part of a multiple bet and the player you have backed is substituted before the half-time whistle, the relevant selection will be made void and any subsequent returns from the bet that includes this selection will be paid as Bet Credits. Where a pre-match selection on any of the markets listed above is part of a Bet Builder bet and the player you have backed is substituted before the half-time whistle, the Bet Builder bet will be made void and your stake will be returned as Bet Credits. If you place an Each Way bet on the First Goalscorer market and your selection is substituted after the first goal but before the half time whistle, the place part of your bet will be returned as Bet Credits. Restrictions If the outcome of your selection has already been determined before your selected player is substituted, or your selection goes on to be a winner, then Substitute Guarantee will not apply and your bet will be settled in line with our Substitute Guarantee will not apply where a bet has been fully Cashed Out. Where a qualifying bet has been partially Cashed Out, the Substitute Guarantee will apply to the remaining active stake. If a qualifying selection is edited using our Edit Bet feature to change from a player who is then substituted before the half-time whistle, then Substitute Guarantee will not apply. Where a selection has been edited to change to a player who is then substituted before the half-time whistle, Substitute Guarantee will apply. If a selection has been edited to an In-Play selection, Substitute Guarantee will not apply. If you are a new or eligible customer and have placed a qualifying bet on a Scorecast, Anytime Scorecast or 1st Half Scorecast market and the game ends 0-0, you will qualify for Bore Draw Money Back and not Substitute Guarantee. In the event of your selected player having already fulfilled their part of a Scorecast, Anytime Scorecast or Wincast bet prior to being substituted and the bet goes on to be a loser, Substitute Guarantee will not apply. For example if you place a Scorecast bet with a correct score of 2-0, and your player scores the first goal before being substituted, but the match ends 1-0, your bet will be settled as lost. Using Bet Credits We will endeavour to apply Bet Credits to your account as a result of Substitute Guarantee as soon as possible once the substitution has taken place. For Scorecast, Anytime Scorecast and 1st Half Scorecast markets, Bet Credits will be applied after the end of the match. Multiple bets are dependent on the outcome of the other selections. Your Bet Credits are non-withdrawable. Any returns from Bet Credits stakes will be added to your Withdrawable Balance but Bet Credits stakes are not included in any returns. For example, a £10 bet placed at odds of 2/1 (3.00) would give a return of £30 (£20 winnings plus £10 stake), whereas a £10 Bet Credits stake placed at odds of 2/1 (3.00) would give a net return of £20, as the £10 Bet Credits stake is not returned. Stakes can be funded in part by your Bet Credits and part with your Withdrawable Balance; however the Bet Credits element of the stake will not be included in any returns. For example, a £10 bet placed at odds of 2/1 (3.00) which was funded by £5 Bet Credits and £5 cash would give a net return of £25 (£20 winnings plus £5 cash stake) as the £5 Bet Credits stake would not be returned. If a bet is void and has had an opportunity to win (for example, in the event of a push), Bet Credits stakes will not be returned. If a bet is void and has not had an opportunity to win (for example, when a Goalscorer bet is placed on a player who does not then take part in the match), Bet Credits stakes will be returned. Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days. Making a deposit, placing a Sports bet or participation in any Casino, Games, Poker or Bingo product is deemed as having activity on an account. General Where any term of the offer, promotion or settlement is breached or there is any evidence of a series of bets placed by a customer or group of customers, which due to enhanced payments, Free Bets, risk free bets, Bet Credits or any other promotional offer results in guaranteed customer profits irrespective of the outcome, whether individually or as part of a group, bet365 may reclaim the enhanced payment, Free Bet, risk free bet or Bet Credit element of such offers and/or void any bet funded by the Free Bet or Bet Credits. In addition, where there is evidence of such activity, bet365 may levy an administration charge on the customer up to the value of the Bet Credits, Free Bet, risk free bet or enhanced payment towards the administrative costs incurred in identifying and taking action against the activity. bet365 may reclaim any bonus amount, Free Bets, Bet Credits, refund amount or enhanced payments that have been awarded in error. bet365 may, at any time, make minor amendments to this promotion or settlement to correct typographical errors or to improve on clarity or customer experience and may cancel this promotion or settlement for legal or regulatory reasons. Employees, officers and directors of bet365, its promotional or other agencies, licensees and licensors, service providers and any other associated or affiliated companies shall not be eligible for the promotion or settlement. The same terms shall apply to the direct families of such persons.

Website

https://www.bet365.com

Owner

Bet365 Group Ltd / Hillside (New Media) Ltd

Founded

2000

Headquarters

Stoke-on-Trent

If your player is substituted before half-time we will return your stake as Bet Credits on selected markets – for multiple bets your remaining selections will be left to run
Best Football Betting Offers, Specials & Free Bets - 9
Promotion Expired William Hill Lengthen Your Odds
  • Great promo giving you the option to get an increased price on your selection
  • Great promo for backers of favourites who are more likely to win by bigger distances
Best Football Betting Offers, Specials & Free Bets - Best Football Betting Offers, Specials & Free Bets - 9
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Min Deposit

£5

Deposit Method

Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -

Regulated By

Malta Gaming Authority under license: MGA/CRP/121/2006-05

Valid By

31/12/2023

Offer Terms

Terms and Conditions Conversion rates When we convert currencies, we consider £10 to be equal to: €10 (euro) AU$20 (Australian dollar) CA$20 (Canadian dollar) CHf15 (Swiss franc) Kr80 (Danish krone) HK$115 (Hong Kong dollar) ¥1300 (Japanese yen) Kr120 (Swedish krona) S$20 (Singapore dollar) US$10 (US dollar) 1. General restrictions a. We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to break these terms and conditions. These unfair types of play include the following. Using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks). Using more than one account in order to get more than the number of bonuses allowed for each customer. Sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others. This includes taking part in any personalised promotion forwarded to you by someone else when it was not intended for you. Taking part in a promotion that is not available in the country you live in. Colluding with other customers (that is, plotting with others to gain an unfair advantage). Using more than one account per person, per household or per IP address. b. If you take part in any play that we consider to be unfair, we may cancel any bonuses or promotions applied to your account, reclaim any bonus you have received as part of any promotion we have cancelled, and either: settle bets at the correct odds, not the bonus or promotion odds; void any free bets or bets funded by a bonus (that is, treat them as if they had never been placed); or remove any winnings relating to any bonus. 2. General conditions a. Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations. b. You cannot take part in this promotion if we have previously banned you from taking part in promotions, or from betting or playing any games on our website. c. We can withhold or refuse to pay any winnings from a bonus if funds you paid into your main balance (including any amounts you have already used) are cancelled or denied by any payment service (for example, your card provider). d. We can change or cancel this promotion, or change these terms and conditions: without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, or we identify a mistake in this promotion or these terms and conditions). We can also award an equivalent bonus to the one referred to in this promotion. e. We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final. f. Your use of our website, and your gaming or betting, is governed by our terms and conditions of using our website or telebetting service (the general terms). You must read the general terms and these terms and conditions before you take part in this promotion. If any of these terms and conditions conflict with the general terms, these terms and conditions will apply. g. These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales. h. This promotion is offered, managed and made available on our website (williamhill.com) by us, WHG (International) Limited.

Website

https://sports.williamhill.com/

Owner

William Hill PLC

Founded

1934

Headquarters

William Hill Global PLC, Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549, Malta

Lengthen Your Odds markets are singles only markets. Multiple bets will not be available
3 Bookmakers match your criteria

Types of football new customer offers

matched Deposit Bonus

A matched deposit bonus is where the bookmaker will give you bonus funds in proportion to the amount of your first deposit, up to a certain threshold. They will normally match your initial deposit amount by 100%, but some of the less rewarding bookmakers will give you 50%.

This is also known as:

  • First deposit bonus
  • Matched bonus
  • 100% bonus match
  • New customer bonus

If you’re interested in reading about the pros and cons of bonus offers, how they work, and how we rate them, check the main betting offers page.

What To Look For In A Good Football Bonus

  • Firstly, the initial deposit shouldn’t need to be too high – between £20 and £50 is a safe amount for both beginners and more advanced bettors.
  • Secondly, the odds requirement for the qualifying bet should also not be too high – between 1.20 and 2.00 is ideal. Anything higher makes it more likely to lose your initial deposit.
  • Thirdly, the rollover requirement should be no higher than 4x. Expecting football bettors to have to turnover 8x their £50 or £100 bonus is really high and makes it likely they’ll lose the bonus funds before being able to withdraw any.

Bonus Requirements To Check

Bonus offers usually come with some requirements in order to stop football bettors taking the money and running!

Requirements include:

  • Rollover requirements.

    As mentioned, bookmakers require you to play through (also known as turnover or rollover) your bonus funds. Otherwise you could just signup, place a bet, then get the bonus and withdraw it. That would be too easy, so bookmakers want you to place a certain number of bets with both your own money and the bonus money before being able to withdraw it.
  • Betting market restrictions

    Bookmakers will often restrict certain betting markets from counting towards claiming the bonus or the rollover requirements. Football bonuses might be only available to use on the common betting markets like Fulltime Result, Over/Under 2.5 Goals, or Correct Score.
  • Minimum Odds

    Both the qualifying bets from the initial deposit, and then the bets placed using the football bonus will need to be placed on selections with minimum odds requirements. Your selection will need to equal or be above the stipulated odds. It prevents customers from placing “easy” low odds bets and then withdrawing the bonus. Odds will likely be at least 1.40 and above for most soccer bonus offers.
  • Time Sensitive

    In order to restrict their losses, bookmakers will make sure customers are slightly rushed to work their way through their bonus rollover. The more chance of a customer making a mistake and rushing, the less the bookie has to pay out. Activating a football bonus offer during a period with few football fixtures is not a good idea. You need to be able to maximise your chances of withdrawing the bonus.

Free bets

Free bets are the most common type of football betting offer for new customers. They’re given to new customers who sign up, verify their account, make a deposit, and place a bet. They are usually available on the betslip to be used instead of normal betting funds.

The “stake” part of the free bet is not included in the winnings. This is often called “Stake Not Included” or “Stake Not Returned” (SNR).

We’ve covered the meaning of free bets and their pros and cons on our main betting offers page.

Types of football betting promotions for existing customers

Loyalty schemes and reward points

Bookies offer various form of loyalty schemes and regular promotions for their most dedicated of customers.

Reward Points

Punters that regularly bet on football are given rewards points. These points get built up in a rewards balance, that are often converted to free bets once they have reached a required threshold.

Free Bet Club

Other forms of loyalty schemes include regularly free bets each week, usually a small amount, such as £5 or £10. These are rewarded to football bettors for their continued depositing and turnover of betting funds.

Sky Bet, for example, rewards punters with a weekly £5 free bet as part of their “Free Bet Club”, for the players who place at least £25 in sports bets over the course of a week.

Enhancements For Leagues, Tournaments And Specific Matches

Bookmakers boost the odds on various different aspects of the game, with match winners, scorers, and tournament winners being the most popular.

Match Enhancements

Enhanced prices are nothing new when it comes to online betting, as high street bookmakers have been offering boosted odds and enhancements for decades before online betting was established.

Enhancements are usually focused around the big matches of the week, especially top of the table clashes and local rivalries. Fixtures like Manchester United vs Liverpool or the El Clasico fixture of Barcelona vs Real Madrid will often have big enhancements to increase betting activity on the event.

Quiet days of the week are another opportunity for enhanced prices, to tempt players into placing a bet when they otherwise might not have bothered.

Monday night Premier League football is a good example, where a fixture like Crystal Palace vs Newcastle United might have gone unnoticed, but an enhancement such as “Zaha to score and Palace to win” boosted from 10.0 (9/1) to 20.0 (19/1) might capture customer’s attention.

Tournament Enhancements

These are popular with events like the world cup. Bookmakers will play on the emotions of fans who value their country’s chance of winning more favourably than they probably should. Bets like “England To Win The World Cup” or Harry Kane to win the golden boot will often get their odds enhanced by anything from 30% – 60%.

Team Outright Betting Promotions

This is a type of offer you don’t see too often, but when it appears it can be very lucrative. Bookmakers have not only offered enhancements on backing a team to win the league, qualify for the champions league or avoid relegation, but they can also offer regular incentives along the way.

A popular promotion has been to back a team to win the Premier League, and receive a free bet each time your chosen team wins a league game.

This kind of promotion is rated very highly at OnTheBallBets.

By backing a team who has a realistic chance of winning the league, not only are you putting yourself in a favourable position to win the outright bet, but by receiving a free £5 each time your chosen team wins, the value you can extract from those free bets would be worth more than the outright bet itself.

Best football betting offers for Major Sporting Events

Offers for football can sometimes run all year long, some, however, are specific to a particular competition or event – such as a cup competition or international tournament like the World Cup.

Here are the football competitions that we found betting offers for:

Best football betting offers for beginners

Free bets tend to be the best offers for beginner users to claim.

Best offers for novice football bettors include:

We’ve chosen Virgin Bet as the most beginner friendly betting offer for football.

  • They allow you to join with just £10, which activates a £20 free bet.
  • There are no wagering requirements – the free bet can be used like a token.
  • There’s also no minimum odds requirements for the free bet – you can bet on anything you want at whatever low odds you wish.
Promotion Expired Bet £10 Get £30
  • Free bets available after settlement of initial qualifying bet.
  • Open to players aged 18+
  • Free bets expire after 30 days
Best Football Betting Offers, Specials & Free Bets - Best Football Betting Offers, Specials & Free Bets - 8
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Min Deposit

£5

Deposit Method

Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -

Regulated By

Valid by

31/12/2022

Offer Terms

Full Terms and Conditions See full terms and conditions bellow 1. Terms and conditions a. For instructions on how to claim your free bet, go to ‘How do I find and use my free bet?’ on our website. b. When we convert currencies, we consider £10 to be equal to: €10 (euro) AU$20 (Australian dollar) CA$20 (Canadian dollar) CHf15 (Swiss franc) Kr80 (Danish krone) HK$115 (Hong Kong dollar) ¥1300 (Japanese yen) Kr120 (Swedish krona) S$20 (Singapore dollar) US$10 (US dollar) 2. General restrictions a. We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to break these terms and conditions. These unfair types of play include the following. Using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks). Using more than one account in order to get more than the number of bonuses allowed for each customer. Sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others. This includes taking part in any personalised promotion forwarded to you by someone else when it was not intended for you. Taking part in a promotion that is not available in the country you live in. Colluding with other customers (that is, plotting with others to gain an unfair advantage). Using more than one account per person, per household or per IP address. b. If you take part in any play that we consider to be unfair, we may cancel any bonuses or promotions applied to your account, reclaim any bonus you have received as part of any promotion we have cancelled, and either: settle bets at the correct odds, not the bonus or promotion odds; void any free bets or bets funded by a bonus (that is, treat them as if they had never been placed); or remove any winnings relating to any bonus. 3. General conditions a. Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations. b. You cannot take part in this promotion if we have previously banned you from taking part in promotions, or from betting or playing any games on our website. c. We can withhold or refuse to pay any winnings from a bonus if funds you paid into your main balance (including any amounts you have already used) are cancelled or denied by any payment service (for example, your card provider). d. We can change or cancel this promotion, or change these terms and conditions: without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, or we identify a mistake in this promotion or these terms and conditions). We can also award an equivalent bonus to the one referred to in this promotion. e. We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final. f. Your use of our website, and your gaming or betting, is governed by our terms and conditions of using our website or telebetting service (the general terms). You must read the general terms and these terms and conditions before you take part in this promotion. If any of these terms and conditions conflict with the general terms, these terms and conditions will apply. g. These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales. h. This promotion is offered, managed and made available on our website (williamhill.com) by us, WHG (International) Limited.

Website

https://sports.williamhill.com/

Owner

William Hill PLC

Founded

1934

Headquarters

William Hill Global PLC, Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549, Malta

Free bets will be paid as 3 x £10/€10 denominations once the first qualifying bet has been settled; free bets will expire 30 days after the qualifying bet is placed
3 Bookmakers match your criteria

Best football betting offers for advanced bettors

Offers to suit the more advanced football betting experts are chosen both due to the higher amount of the offer available, the complexity of the offer, and the suitability of the bookmaker for more advanced users.

More experienced football bettors will benefit from more betting markets, more live in-play markets and won’t be put off by wagering requirements on a bonus.

The best free bets and bonuses for experienced football bettors are:

Betway Losing Acca Matched Bet
  • Offer is only valid to new customers who reside in the United Kingdom.
  • Maximum Matched Free Bet: £30
  • Qualifying bets must have 3+ legs on any Football or Horse Racing market
Best Football Betting Offers, Specials & Free Bets - Best Football Betting Offers, Specials & Free Bets - 8
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Min Deposit

£10

Deposit Method

Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -

Regulated By

Valid by

31/12/2024

Offer Terms

This offer is only valid to New Customers who reside in the United Kingdom. Min stake: £5. Maximum Matched Free Bet: £30. Debit Card deposits only. No other payment method will qualify. Qualifying bets must have 3+ legs on any Football or Horse Racing market. Both pre-match and in-play bets qualify for this promotion. The accumulator must have an overall odds of 3.00 (2/1) or higher. Multiple bets on any other sport will not qualify. No system bets (Lucky 31, Canadians, Accumulator-4 with 5 selections, etc.) Bet builder bets will not qualify for this offer. If one leg is void, then providing there is at least one losing leg, we will honour the Free Bet. Bets involving cash-out will not qualify for this offer. Real money bets only. We will aim to credit your Free Bet within an hour of the bet settling. The Free Bet will expire 7 days upon being credited. General Free Bet Terms The Free Bet cannot be used to place multi-line multiple bets (e.g. Trixie’s, Patents, Yankees etc.). Should the Free Bet be placed on a selection that is later voided, the stake will be returned to your account as a Free Bet. The Free Bet is non-refundable and the Free Bet stake is not included in any returns. Placement of a Free Bet on an each-way market is considered one bet (including the win and place portion). The return from this bet must be greater than the total value of the Free Bet placed for winnings to be paid out. A redeemed Free Bet will not count towards qualification to view streamed events. The following terms apply to all Betway promotional Free Bets (excluding the Free Bet Welcome Offer). Should you require assistance with any of these conditions, please do not hesitate to contact Customer Support. The general terms & conditions shall apply to all interactions with Betway and must be read with all relevant promotional terms and conditions. Unless specifically stated otherwise, all deposits have a playthrough of at least once (1), before a Free Bet specifically related to the deposit will be activated. Betway Sports Promotions department will be the sole judge in respect of honouring any and all promotional offers. Betway Sports reserves the right, at its sole discretion, to amend any offer and its terms at any time, including the cancellation of the promotion without any prior notice. Any customer deviating from the promotional rules may be disqualified without notice. Before any withdrawals are processed, your play will be reviewed for any irregular playing patterns. In the interests of fair gaming using a combination of bets which include both a Free Bet and cash on the same event to place equal, zero or low margin or hedge bets, shall all be considered irregular gaming for bonus wagering requirement purposes. Should Betway Sports deem that irregular game play has occurred, it reserves the right to withhold any withdrawals and/or confiscate all winnings.

Website

https://betway.com/en/sports

Owner

Betway Group (part of Super Group)

Founded

2006

Headquarters

9 Empire Stadium Street, Gzira, GZR 1300, Malta

This offer is only valid to New Customers who reside in the United Kingdom. Min stake: £5. Maximum Matched Free Bet: £30. Debit Card deposits only. No other payment method will qualify.
£25 Bet Bundle
  • £25 bet bundle offer
  • Minimum £10 stake to activate first free bet
  • Up to 5 x £5 free bets
Best Football Betting Offers, Specials & Free Bets - Best Football Betting Offers, Specials & Free Bets - 9
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Min Deposit

£10

Deposit Method

Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -

Regulated By

Valid by

31/12/2024

Offer Terms

Get up to £25 in free betsbeginning with a Bet £10 Get £5 free bet. Then up to four more £5 free bets. After the initial £5 free bet, you will receive a matched free bet equal to a 50% average of your next three qualifying bets in settlement order up to £5 max. This will happen for every three qualifying bets up to four times for a maximum of £20 in free bets not including the original free bet.

Website

https://www.boylesports.com

Owner

Boylesports Enterprise

Founded

1982

Headquarters

Finnabair Industrial Estate, Dundalk, County Louth, Ireland.

Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds 1/2. Max £25 in free bets.
£20 Backup Bet
  • Bet £10 Get up to £20 cashback if first bet is a loser
  • Free bet must be placed on sports (no horse racing)
  • Minimum combined odds of 1.5 (1/2)
Best Football Betting Offers, Specials & Free Bets - Best Football Betting Offers, Specials & Free Bets - 8
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Min Deposit

£10

Deposit Method

Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -Best Football Betting Offers, Specials & Free Bets -

Regulated By

Valid by

31/12/2024

Offer Terms

Terms and Conditions The promoter of this promotion is Entain, registered in Gibraltar under the number 112454 and having its registered office at Suite 6, Atlantic Suites, Europort Avenue, Gibraltar. Specific Terms and Conditions 1. The “FreeBet” promotion will run from 15:00 (CEST) on 09.09.2020 to 23:59 (CEST) on 31.12.2022 (the “Promotional Period”). 2. This offer is not available in conjunction with any other sign-up offer. 3. By taking part in this promotion, you hereby agree to these Specific Promotional Terms and Conditions and to our General Terms and Conditions at https://help.bwin.com/en/general-information/legal-matters/general-terms-and-conditions. Backup bet In order to participate in this promotion, an Eligible Player (as defined below) must place an Eligible Bet (as defined below) during the Promotional Period. 5. Players must: a. be over 18 years old; b. be located in the United Kingdom; c. be a new player with bwin.com; and d. arrive at bwin.com via the page advertising this promotion and register during the Promotional Period. (an “Eligible Player”) 6. An Eligible Bet is a bet that complies with the following requirements: a. it is the first bet placed on bwin.com by an Eligible Player; b. the first bet must be placed on sports bets and must include a minimum of three selections, each at odds of 1/2 (1.50) or above; c. minimum stake of £10 to a maximum stake of £20; d. multi-bets will count towards this promotion. Single bets will not count; e. sports bet and live bets will count towards this promotion; f. web, tablet and mobile bets will count towards this promotion; g. a bet placed using a FreeBet will not count towards this promotion; h. bets placed using Cash Out will not count towards this promotion; i. bets placed on horse racing will not count towards this promotion; j. system bets will not count towards this promotion; k. cancelled bets will not count towards this promotion; and l. deposits made via Skrill, Entropay, PAYPAL and Neteller will not qualify for this offer. (an “Eligible Bet”) Mechanics: 7. If an Eligible Player places an Eligible Bet and any of the selections from the Eligible Bet loses: a. We will issue a FreeBet equal to the stake amount of the losing selections of the Eligible Bet, up to £20. b. FreeBets will be issued within 48 hours from the date that Eligible Bets (including combi bets) are resulted, settled and paid out. FreeBet Terms and Conditions 8. The FreeBet will be issued into the player’s account in accordance with these terms and conditions and the promotion “Mechanics” section of the player’s account. 9. In order to claim the FreeBet, players must log in to their account. 10. The FreeBet will be found above the bet slip. 11. The FreeBet can only be placed as one single bet and be used for football bets on bwin.com. 12. The FreeBet will be available for a limited time only and players must use their FreeBets within 7 days of it being issued (the “Time Limit“). 13. FreeBets will expire and shall be removed from the player’s account if not used within the Time Limit. 14. The value of the Free Bet will not be in included in any winnings. If a player places a bet using their FreeBet and wins the bet, the net winnings from the FreeBet will be credited to the player’s account. Further information on FreeBets can be found at https://help.bwin.com/en/general-information/legal-matters/general-terms-and-conditions/freebet-tac. 15. You cannot “Cash Out” your Free Bet. 16.If you have more than one FreeBet, the FreeBets will be activated one after another. General 17. Where the company suspects that a winning player is guilty of fraudulent activity, the company reserves the right to suspend or remove that player from the Promotion, and/or suspend that player’s account and/or suspend the Promotion pending further investigation. 18. We reserve the right to alter, discontinue or terminate the promotion in accordance with the terms of our Standard Promotional Terms and Conditions: https://help.bwin.com/en/general-information/legal-matters-standard-promotional-terms-and-conditions.

Website

https://sports.bwin.com/en/sports

Owner

Entain Group

Founded

1997

Headquarters

Suite 6, Atlantic Suites, GIBRALTAR, GX11 1AA, Gibraltar

New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 1/2 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
4 Bookmakers match your criteria

FAQS

Can you claim a free bet and existing customer offer?

Yes you can, but not at the same time.

Bookmaker terms and conditions will usually stipulate that qualifying bets placed on a selection that has been enhanced or is the subject of another ongoing promotion will not count towards unlocking your free bet or the turnover of your bonus.

For example using a £5 free bet to back an accumulator will likely not count towards that bet being protected with acca insurance – as you didn’t use actual money to place the bet.

Why are best odds guaranteed not offered in football?

Horse racing is an example of a pari-mutuel betting system, where starting prices for the horses will vary massively depending on how many people have backed the horse. Bookmakers will balance their books depending on which horses start the race, and as only one horse can win the race, this can be done relatively easy.

With football, however, odds are fixed as there is not a guaranteed “win” market – you have two teams that could win and also the possibility of the draw. With so many variables at play like player injuries, formation changes, weather changes, it would be too hard for bookies to give you a better price than you backed several hours earlier and still keep their books balanced.

What are wagering requirements for football bonus sites?

Typical bonus wagering requirements will be to turnover your bonus between two times and ten times. The better bonus offerings will not have a high wagering requirement, such as between one and four times. This would mean a bonus of £50 would need between £50 and £200 worth of bets to be placed before being unlocked. Large turnover requirements, like four to ten times are generally not advisable as they would likely result in a loss of the football bonus before you have chance to withdraw it.

Best Football Betting Offers, Specials & Free Bets -
Mike Lovatt

Mike has over 14 years of experience with online sports betting, having used countless online betting sites. Mike previously provided football betting tips on goals and corners in Facebook groups before starting his own betting website. A huge football fan, Mike has been writing betting guides and football betting advice for years.

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