Ladbrokes Overview

Ladbrokes is a market leader in retail bookmaking in the UK, Ireland and Belgium where it operates betting shops. The Company also operates betting facilities at FA Premiership grounds and racecourses, including Ascot.

Quick Facts


UK Gambling Commission & Gibraltar Betting & Gaming Commission


1st July 2019



Suite 6, Atlantic Suites, Gibraltar


Not available






Ladbrokes Features

Acca Insurance
Bet Builder
Daily Promotions
In-Play Betting

Ladbrokes Sports

Alpine Skiing
American Football
Australian Rules

Ladbrokes Deposit Methods

Apple Pay
Debit Card
Fast Bank Transfer
The Grid

Ladbrokes Withdrawal Methods

Debit Card
Bank Transfer
The Grid

Overall rating

Welcome Offer 9
Odds 9
Customer Service 8
Deposit Methods 7
Withdrawal Speed 8
Trust 10
App 8
  • Highly trusted bookmaker
  • Great odds offer
  • Superb Android & Apple App
  • Limited deposit methods

You don’t stay at the top for as long as Ladbrokes has by good luck alone. Its track record goes back over a century, and it’s still one of the UK’s biggest bookies. One of the biggest reasons for this, since going online, has been a constant stream of enticing promotions. 

The current Ladbrokes free bet offer is just one in a long line of excellent examples. In this article, you’ll learn everything you need to know about this promo, plus all the other free bet deals Ladbrokes have to offer. We’ll explain exactly what a Ladbrokes free bet is, how to get and use one, and much more besides. 

Ladbrokes How To Guides

What is a Ladbrokes Free Bet?

Free bets are one of the most useful tools in any bettor’s armoury. They are basically digital tokens which can be used instead of your regular, real-money stakes. You can use them to take riskier wagers than you would with your actual money, or simply to save your cash balance and make it last longer. 

A Ladbrokes free bet token works in the same way as on any other major betting sites. To get one, you should first complete a Ladbrokes free bet offer. You’ve got a few different options here, as we’ll see shortly. After doing so, you’ll immediately be rewarded with a free bet token, which you must use within a certain time frame. You can do so on any eligible market, and the mechanics for doing so are basically the same as with a regular cash wager. 

Get a £20 Free Bet With the Ladbrokes Welcome Offer

Welcome offers always dish out the biggest rewards of any promotion type, and it’s no different on Ladbrokes. If you want to get the largest Ladbrokes free bet possible, look to complete the welcome offer first of all. 

As with most major UK bookies, the Ladbrokes welcome offer has a ‘Bet and Get’ structure. In this case, it’s ‘Bet £5, Get £20 in Free Bets’. As the name suggests, you must place a real-money wager worth at least £5 to trigger the deal. Do so, and you’ll be given £20 in free bets. 

This isn’t the biggest such deal around right now. William Hill have offered £30 in free bets to new customers for years, for example. What separates the Ladbrokes version is its lower barrier for entry. With only a £5 qualifying wager required, this deal is definitely a realistic option for more casual punters with lower bankrolls. 

Our favourite thing about the Ladbrokes free bet welcome offer, however, is the structure of your rewards. Some bookies will give you one, big free bet token to use, meaning you must risk it all on a single wager. Ladbrokes, however, actually split that £20 bonus into 4 x £5 tokens. This allows you to spread your exposure, and significantly increase your chances of winning with at least one free bet. 

You can also find out if there are any promo codes available and how to use them in our Ladbrokes Promo Code how to article.

Ladbrokes Free Bet Terms and Conditions

Like all welcome offers, the Ladbrokes ‘Bet £5, Get £20’ deal comes with full terms and conditions attached. We’d fully encourage you to read through these in detail before getting involved, to be aware of exactly what you’re getting into. 

To help you on your way though, here are the most important T&Cs to watch out for:

  • New customers only, aged 18+
  • Deposits with prepaid cards and eWallets are ineligible
  • Must deposit at least £5 
  • First bet must be £5 or more, at odds of 1/2 or greater (1/2 per selection for accas)
  • Qualifying bet must be made within 14 days of registration
  • Receive 4 x £5 Ladbrokes free bet tokens after placing qualifying wager
  • Free bet tokens must be used within seven days
  • Free bet stakes not returned with any winnings

There are three key points we want to highlight here. The first two are the minimum stake amount for your qualifying wager, and its minimum odds. Fail to meet these, and you won’t receive your rewards. Last but not least, it is vital that you use your free bet tokens within seven days, otherwise they will simply disappear. 

How to Claim the Ladbrokes Welcome Free Bet

Ladbrokes is an extremely user-friendly platform, regardless of your experience level. We’re pleased to say this applies to triggering the welcome offer too. Doing so is very straightforward, with these being the few steps you need to take. 

Step 1 – Head to the Home Page

To get the ball rolling, simply head to either the home page of the desktop Ladbrokes website, or download and open one of the mobile apps. You can use the welcome offer whichever option you choose, and the mechanics barely differ between the two. 

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Step 2 – Complete the Registration Process

Assuming you’re using the desktop site, click the green ‘Join’ button in the top-right of the screen. This will open up a pop-up box, showing the first stage of the signup process.

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Proceed to complete all the stages in turn. In each case, you must either provide some personal information (name, address, etc.), or set your account details (such as your username and password). After finishing the final stage, hit the green button again to complete the process.

Step 3 – Make a Deposit

Log in to your new account, then click the green ‘Deposit’ button in the top-right. You will now see the payment methods available to you, but remember that – for the free bet welcome offer – you must choose to use a debit card. 

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Do so, provide the necessary payment details, and enter an amount of at least £5. Check everything over once more, then click the green ‘Deposit’ button at the bottom. 

Step 4 – Place Your Qualifying Wager

With your account funded, it’s time to place your qualifying wager. Go back to the homepage, pick a sport from the list on the left-hand side, then choose an individual matchup. Select a specific bet type by clicking on its price, remember that the odds must be 1/2 or greater. Set a stake of at least £5 within your betslip on the right, then hit the ‘Place Bet’ button to confirm the wager. 

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Step 5 – Use Your Free Bets

After placing your wager, your account should soon be credited with free bet tokens. To use these, add a selection to your betslip following the instructions in Step 4. 

Below the market though, within your betslip, you should see a ‘Use Free Bet’ option. Click this, then select one of your free bets in the pop-up box, and click ‘Add’. The free bet will now automatically be used instead of your account balance. 

If you need a more in-depth explanation on how to register, then this guide will help – How to register on Ladbrokes.

Ladbrokes How To View Free Bets – Step By Step Guide

  • Log in to your Ladbrokes Sports betting account.
  • Click on the Profile icon in the top right-hand corner of the screen.
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  • From the side menu that pops up, select Free Bets.
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  • You can now view each Free Bet available for use on your Ladbrokes account.

Ladbrokes Welcome Offer – Winning and Losing Examples

As you can see, claiming the Ladbrokes £20 welcome bonus is extremely straightforward. To help clarify things though, here are both successful and unsuccessful examples of how you might trigger the deal. 

Winning Example

  • Sign up on Ladbrokes, following the instructions above
  • Deposit £10 into your account, using a Visa debit card
  • Place a qualifying wager of £5, at odds of evens (1/1)
  • Qualifying wager wins, returning £10
  • Receive 4 x £5 free bet tokens
  • Use all four tokens within the next three days
  • Three of them lose
  • One wins, at 5/1
  • Receive a return of £25 on your winning free bet (stake not included)
  • Total spend = £5. Total return = £35. Profit = £30. 

So if you are lucky enough to back a winner and want to withdraw your winnings then that is easy as well. For a detailed run-through just check out our guide – How to withdraw money from Ladbrokes

Losing Example

  • Create your Ladbrokes account
  • Deposit £10, using PayPal
  • Place a first wager of £1, at odds of 1/3 
  • Fail to receive any free bet tokens
  • You used an ineligible payment method, and didn’t meet the minimum requirements for your qualifying wager

Ladbrokes Free Bets for Existing Customers

As noted, the welcome offer will dish out the single biggest Ladbrokes free bet bonus. Normally, there are quite a few other options for getting your hands on these tokens. At the time of writing, however, there is just one ongoing promotion which gives you a Ladbrokes free bet. 

Acca Insurance

If you’ve got any experience at all of sports betting, you’ll probably have come across an ‘acca insurance’ deal. Ladbrokes’ version is one of the better examples, but it works similarly to its competitors’ offers. 

To qualify here, you need to place an accumulator wager with at least five selections, using eligible bet types (Match Result, Both Teams to Score, and so on). Each selection must be at least 1/10, with overall combined minimum odds of 3/1. 

Meet these requirements, and – if just one leg of your acca loses – your entire stake of up to £10 will be refunded. This refund will be given as a Ladbrokes free bet, rather than as cash, and it must be used within seven days.

Getting a Ladbrokes Mobile Free Bet

While it’s true that all top brands provide mobile apps nowadays, alongside their desktop sites, the Ladbrokes app really does stand out from the competition. It’s absolutely packed with features, including live streaming, in-play acca editing, a bet builder, and much more. 

Most importantly for this article, the app also contains all the same Ladbrokes free bet promotions. Using the welcome offer to get a £20 bonus is just as easy as on the main website, and you can generally follow the same steps we outlined earlier. You can also trigger the acca insurance promotion, plus any and all other future free bet offers which Ladbrokes provide.

Review Conclusion

Ladbrokes is easily one of the best sportsbooks in the UK, and has been for some time now. One of the main reasons for this has been its generosity when it comes to special promotions, and – alongside a few other deals – there is a couple of high-quality Ladbrokes free bet offers in place right now. 

New customers can get a £20 bonus in exchange for a minimal £5 qualifying spend. After that, you can benefit from the acca insurance deal, which can help to reduce your losses for multiples betting. Either way, the Ladbrokes free bet tokens you’re given can be used in place of your cash balance, and therefore help your real money to go further.

If you need more help on using the Ladbrokes website then check out our guide – How to place bets on Ladbrokes

Frequently Asked Questions

What is the current offer for new Ladbrokes customers?

Newcomers to Ladbrokes can benefit from the ‘Bet £5, Get £20’ welcome offer. After placing a qualifying wager of at least £5, you will receive four separate £20 free bet tokens. These must then be used within seven days. 

What are the deposit options for getting a free bet?

Specifically for triggering the ‘Bet £5, Get £20’ welcome offer, you are limited exclusively to using Visa, Mastercard, or Maestro debit cards. For regular deposits afterwards, you can use PayPal or Paysafecard instead. 

Where is my free bet on Ladbrokes?

You can easily see how many free bets you have at any time on Ladbrokes. To do so, click the ‘My Account’ icon in the top-right, then select ‘Free Bets’ from the menu. You will now see not only how many tokens you have, but also their values and expiry dates. 

How do I use a Ladbrokes free bet?

Start off by finding the matchup you want to bet on, then adding a selection to your betslip as normal. If you’ve chosen an eligible market, then you should see a ‘Use Free Bet’ option. Click this, then pick the token you want to use, and hit the green ‘Place Bet’ button to confirm the wager.

Why can’t I use my free bet on Ladbrokes?

There are a few different reasons why you might not be able to use a Ladbrokes free bet you’ve been given. Most commonly, it will already have expired (which usually happens after seven days). Alternatively, you may have added an ineligible market to your betslip, meaning you must use your cash balance instead. 

Responsible Gambling

You should never gamble more than you can afford to lose. Gambling is recreational and should be used for enjoyment purposes only. If you hold an account with Ladbrokes and you feel you wish to stop using the service then this guide will show you how to close/limit or self exclude on Ladbrokes.

Conor Rafter
Conor Rafter

I’m a freelance writer who loves all things sports & betting related. Having worked in this field since 2018, I’ve experienced a wide range of intriguing bookmakers and online casinos. With this expertise, I strive to create helpful, honest articles. My primary goal is quite simple: to guide and inform readers using facts and analysis.

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