William Hill was launched back in 1934 and proved to be an instant hit with sports fans placing on-course bets at English horse racing and greyhound racing stadiums. The business has changed hands many times over the decades with owners from London to Japan. The various owners have taken the bookmaker in different directions until we finally arrived at the model we know and love today.
Fans of this bookie shouldn’t get comfortable as there is another change in the pipeline and this one could mean huge changes and improvements for the website and mobile app as well as the betting offices dotted around the United Kingdom. You may have noticed several William Hill bookies have closed, pulling down the shutters for the final time as the focus continues to move towards online.
William Hill and Caesars Merge
William Hill was taken over by caesars entertainment on the 30th September, 2020.
Hear the name Caesars used in a gambling context and it would be fair to assume most would conjure up images of casinos. Magnificent builds on the Las Vegas strip filled with high rollers playing for huge pots of cash. Think of something from a James Bond 007 movie and you wouldn’t be far off the mark.
But there’s more to Caesars than land-based casinos. William Hill and Caesars have joined forces and will now operate under the one banner following the successful completion of Caesars Entertainment buyout of William Hill. Many sums have been rumoured by the media but the one thought to be closest to the truth is $4 billion. A big chunk of change but for their cash Caesars acquired one of the world’s leading betting and sports gambling, casino and lottery betting.
Why Did They Merge?
Why is their merger global news? Well, the move by Caesars puts them in a fantastic position to dominate the US betting market. Rules have changed in America, allowing individual states to make their own rules on online gambling. Governors can lift the ban or stick with it, and several states have already moved to legalise gambling.
New Jersey was the first but it wasn’t the last with a list of other major states following.
Caesars now has the benefit of owning a bookie that is already established worldwide and in a great position to secure a large share of the market in the United States.
So, when is William Hill takeover going through? The fact is it’s already happened, and William Hill is now owned by Caesars with the ink on the contracts dried and the cash transferred. Ulrik Bengtsson is the CEO of William Hill and is looking forward to a brave new dawn with the business advancing on both sides of the Atlantic.
Caesars Entertainment announced the takeover and told the world’s press the business is thrilling to complete the acquisition of William Hill. The move brings two of the biggest names in sports betting and iGaming together, and that will be for the good of its customers in Great Britain, America and further afield.
What changes are in the pipeline for members and sports bettors? Nothing is expected to change in the short term, and your day to day betting experience shouldn’t alter too much. It’s very much business as usual for William Hill UK, with new customers joining the online betting site every week and grabbing the welcome bonus free bet before wagering on football, horse racing, greyhounds and all other popular sports.