Bet365 Overview

Bet365 Group Ltd is a British online gambling company based in the United Kingdom. It was founded by Denise Coates and is one of the most successful online betting platforms in the world.

Quick Facts









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Bet365 Group Ltd / Hillside (New Media) Ltd


Bet365 Features

Asian Lines
Bet Builder
Cash Out
Daily Promotions
Live Streaming

Bet365 Sports

American Football
Australian Rules
Beach Volleyball

Bet365 Deposit Methods

Bank Transfer
Debit Card
Apple Pay
Google Pay
Click To Pay

Bet365 Withdrawal Methods

Debit Card
Bank Transfer

Overall rating

Welcome Offer9
Customer Service8
Deposit Methods9
Withdrawal Speed8
  • Bet £10 Get £50 Welcome Offer
  • Highly trusted
  • Wide selection of daily offers and sports betting tools
  • Limited withdrawal options
  • Welcome offer can only be activated by debit card or bank transfer

Bet365 New Customer Offer

Bet365 New Customer Sign Up Offer

Bet365 is one of the most established, well-known, trusted and forward-thinking brands in the UK betting industry.

They have an excellent betting app that is easy to use, as is their mobile betting site. They cover a whole variety of different sports, offering markets both pre-event and in-play.

As well as covering lots of different sports, they also have a top-class live streaming service, covering top football leagues like La Liga in Spain, and tennis tournaments like the US Open.

bet365 is licensed and regulated in the UK by the British Gambling Commission under their trading name of Hillside (UK Gaming) ENC. 

As a British-based bookmaker, they obviously specialise in UK-based sporting events. But they also cover all the big events, competitions, and tournaments from all around the globe.

They offer new customers a very attractive Bet £10 Get £50 welcome bonus and here we’ll explain more about it and how you can take advantage.

Bet365 User Guides

For those of you who want to learn more about how Bet365 work and how the welcome offer works, we have put together a series of short informative guides explaining all you need to know about Bet365.

    Along with the British-based sports, you will see bet365 cover American Football, Ice Hockey, Major League Baseball, Aussie Rules Football, Gaelic Games, etc. Even Esports.

    Over the years bet365 has created a solid brand, built on reputation and trust. They have avoided the silly gimmicky adverts, and have ploughed their own path. 

    bet365 has resisted jumping on the bandwagon of the latest craze, instead choosing to create their own offers and quietly and effectively go about their business. While other members of the bookmaking business try and make themselves heard above the crowd. 

    The Bet365 new customer sign-up offer is one of the best offers from UK bookmakers. It gives bettors a choice of 5 x £5 free bet credits or 5 x £10 free bet credits.


    • Sign up and make a qualifying deposit and then claim the offer.
    • If you deposit between £5* or £10* you will receive five times that value in free bet credits upon settlement of your first qualifying bet. For example, if you make a qualifying deposit of £5, you will be able to release £25 in Free Bets and if you make a qualifying deposit of £10 or more, you will be able to release £50 in Free Bets.
    • To release your Free Bets, place a qualifying bet(s) to the value of your qualifying deposit and allow the bet(s) to settle. Bets must be placed from your deposited funds to count towards the release of your free bet credits.
    • Once your qualifying bet(s) has settled, you can use your free bets by selecting ‘Use Bet Credits’ in the bet slip.

    That is it, very straightforward and easy.


    Apart from the Bet365 new customer sign-up offer, once you are a customer of Bet365 there are some great offers to choose from on football, horse racing and a whole host of different sports.


    Bet365 is one of the best sites for football bettors with a huge range of leagues and markets covered and some of the best odds online. Not only that, but they have some great “soccer only” bonus offers and promos.

    2 Goals Ahead Early Payout

    With this offer, if you back a team to win and they go two goals up then Bet365 will pay you out as a winning bet. This bet can be used as a great strategy when betting on heavy favourites like Manchester City in the Premier League and Celtic in the Scottish Premier League.

    Soccer Acca Bonus

    Another great bet if you are placing accas with a minimum of 3 selections. You can get a win bonus of up to 70% which is one of the most generous bonuses out there. You should be aware that this bonus is only applicable in three markets, Full-Time Result, Both Teams To Score and Result/Both Teams To score.

    Bore Draw Money Back

    If you are a punter who likes to bet on the correct score of a game, then this offer from Bet365 is ideal. If you back Correct Score, Half Time/Full Time or a Scorecast bet then you’ll get your stake back as a free bet credit if the game finishes 0-0.

    Each-Way First Goalscorer

    No longer are you sweating on your selected player scoring first? You can now bet each way with unlimited places paid out on each match. So of course, Liverpool recently trounced Bournemouth 9-0 in the Premier League and the last player to score a single goal was Fabio Carvalho who scored in the 80th minute.


    Bet365 is one of the best bookmakers for offers on horse racing. They were one of the very first bookmakers to offer Best Odds Guaranteed and enhanced places and are still the bookmaker to offer the biggest odds available on the UK and international racing. So let’s take a look at some of the various offers you can take advantage of.

    Best Odds Guaranteed

    Take a price on your horse on any UK or Irish race and if it returns at a bigger price you’ll get an enhanced return. And if your selection is well backed and returns at a shorter price, Bet365 will pay you out at the original bigger price that you took.

    ITV Racing 4/1 Offer

    Bet365 has innovated again here. The old 4/1 offer meant you could back a winner in the next race and you would get a free £5 bet. Now if you back a winner at 4/1 or bigger on ITV, in the next race you get a risk-free bet up to £50.

    So you take a punt (no pun intended) and place a bigger stake knowing that if that horse loses you get a free bet credit for the same amount.

    Bet365 Price Promise

    With this offer, you are guaranteed to get the very best price available even if it’s not with Bet365. The price promise guarantees Bet365 will match any price being offered on an ITV race if it is bigger than their own offer.

    Bet Boost

    Bet365 offers an enhanced price on selected runner/s for every race in the UK and Ireland every day. Make sure to check out the prices to see if your fancy is the bet boost for a specific race.


    As well as the two major sports of Football and Horse Racing, you’ll find a wide range of unique betting offers for Australian Racing, Greyhound Racing, Tennis, Golf and a wide range of US sports including NFL Football, NBA Basketball, NHL Hockey and MLB baseball.


    Right, the next important piece of the terms and conditions you will need to get right is the qualifying bet.

    In order to activate your £50 in bet credits, you will need to place a qualifying bet.

    So if you deposit £5 then Bet365 will reward you with 5 x £5 bet credits. Alternatively, if your first bet is £10 then you get juicy 5 x £10 bets to use on your favourite sport. This is one of the best offers on the market as there is no stringent play-through rules like you find in other sportsbooks.

    Bet365 keep it nice and simple with no other qualifying rules.


    As Bet365 has grown, then so has its overall offer for customers and they now have a range of unique features for punters to use. A lot of bettors are now turning to bet by using data and this can be a great way of finding value betting opportunities.

    It is not for everyone but can certainly help. Let’s take a look at some of their tools that Bet365 has put together for its customers and how you can use them to try and make more profits from your betting.

    Sports & Betting News

    A recent addition to the Bet365 site is their sports and news blog which covers updated stories from across the world of sports and features team and player profiles, tips on various events taking place today as well as previews of all of the upcoming major sports events. A really good place for sports fans and punters to keep up to date with what is going on in the world of sport.

    Sports Stats

    The sports stats section covers all of the sports you can bet on and we found that viewing this on a mobile device was a breeze. You can find the link to sports stats by scrolling to the bottom of the home page and you’ll find the links there.

    We were particularly impressed with the stats available for US sports, with Football (NFL) having some great team and match stats you can use to make informed betting decisions.

    Horse Search

    If you have a favourite horse or horses that you follow then the horse search is a decent tool. You can type in the name of any horse and see if it is running that day. It will also allow you to store and track horses. From this section, you can also quickly look at any special offers as well as the upcoming ante-post markets for horse racing.

    Horse Form

    Another useful tool for horse racing fans and a great user experience on mobile devices. You can quickly see a preview of every race happening that day, including a full race card with a preview of the race and each runner. It gives you a great snapshot to narrow down the field before doing your own form analysis.

    And for those of you who love international racing, they have the same tools for US and Australian racing as well.

    Soccer Stats

    With the amount of information and the fluidity of a football match, the past few years have seen some great innovations in providing data for betting purposes, and football lends itself very well to this.

    The Bet365 soccer stats tool really is a great asset for football punters. In a snap, you can see stats for the percentages based on match winner, so it will show the percentage of home wins, away wins and draws giving you a quick overview.

    They do the same for goals, they show the top offensive team and the top defensive team. We love this specific tool as if we see a match-up between the top attacking team and the top defensive team then we can make a well informed decision on the potential total goals in the game.

    It has team statistics and also player statistics as well. All you need to pick out some real-value football bets.

    This tool covers numerous countries across the world but the only small negative is that stats are only available for The Premiership and Championship for English football.

    BET365 PROS & CONS

    It really is difficult to knock Bet365, as they have really developed all parts of their sportsbook, both from the markets offered and the odds available. Add to that their punter-friendly tools and you have a more or less complete sportsbook.


    • One of the easiest and most attractive new customer welcome offers.
    • A wide range of offers for existing customers to take advantage of, which we covered above.
    • A great sports betting blog with updates on sports across the world, and not just the mainstream sports of soccer and horse racing.
    • A wide range of statistical betting tools that are easy to use on mobile.
    • Live chat available on a 24/7 basis


    • They do not have such a wide range of deposit and withdrawal options as other online sportsbooks.
    • In our testing, we found that the desktop site sometimes was slow to load.
    • The welcome offer can only be used in conjunction with a standard debit card or registered bank transfer.


    If you are thinking about opening a bet365 account then you might want some further information about the bookmaker.

    I don’t want to make it sound like bet365 is perfect, as I don’t believe any bookmaker is

    But what they specialise in, they do well. 

    I believe they are the best bookmakers at looking after existing customers. The range of offers as I explained earlier on the page are most definitely some of the best around. they clearly value their existing customer base.

    If you like betting on horse racing, soccer, tennis, or US sports, then you won’t be disappointed.

    Bet365 are excellent in creating betting markets on those sports, and they also have live streaming services that cover soccer leagues like La Liga in Spain, Bundesliga in Germany, and Serie A in Italy.

    They also live stream all UK and Irish horse races, and the majority of the top tennis events on the men’s and ladies’ tours, including the Grand Slam events.

    This ensures that you can also watch the events you are betting on.

    In short, I would recommend bet365 to anybody looking to open a betting account who likes any mainstream sport. 


    Can I use Paypal to deposit to my account?

    Yes, Paypal is accepted, but be aware that you cannot use Paypal in conjunction with the Bet3675 new customer sign-up offer. You will need to use a debit card or bank transfer to take advantage of the £50 offer. 

    Why are Bet Credits Non-Withdrawable?

    It’s simply Bet365’s way of stopping you from opening an account, claiming £50 in cash, and then withdrawing it without placing a bet. This is now standard practice amongst all online bookmakers

    Can I Use Bet Credits on bet365 promotions?

    The short answer is yes, you can on some bet365 promotions. You can use bet365 bet credits as a qualifying bet on:-

    • ITV Racing 4/1 Offer
    • Feature Race 4/1 Offer
    • Bore Draw Money Back offer on football

    How long does it take for my withdrawal to reach my account?

    Withdrawal timeframes can be found in the withdrawal section in the footer of the website. Of course, withdrawals are based on how your bank manages these. Depending on which method you use will determine how long it will take.

    • Debit Card – 1-3 days
    • Bank Transfer – 1-5 Days
    • Paypal – Within 24 hours
    • Paysafecard – Within 24 hours

    Does Bet365 provide live streaming of sports that I bet on?

    The short answer is yes, you can watch live streaming on a few different sports as long as you have a funded account or have placed a bet within the last 24 hours. Below are the sports (selected events) you can live stream from your account:-

    • Football (soccer)
    • Horse Racing
    • Greyhound Racing

    Dean Etheridge
    Dean Etheridge

    Dean is an experienced web editor and content producer who loves to write about sports and betting. Using his 10 years of experience in this industry, Dean is a trusted voice within the sports betting community. Topics he specialises in are football, cricket, bookmakers, casinos, and sports in general. Not only does Dean enjoy writing about betting, he also enjoys having a punt too. This means as well as being able to write about the technical aspects of betting, he can also write about it from a sporting perspective as well

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