Bet365 Overview

Bet365 Group Ltd is a British online gambling company based in the United Kingdom. It was founded by Denise Coates and is one of the most successful online betting platforms in the world.

Quick Facts


UK Gambling Commission


17th October 2019





Not available




Bet365 Group Ltd / Hillside (New Media) Ltd


Bet365 Features

Asian Lines
Best Odds Guaranteed
Bet Builder
Cash Out
Daily Promotions
Enhanced Price Offers
Horse Racing Promotions

Bet365 Sports

American Football
Australian Rules
Beach Volleyball

Bet365 Deposit Methods

Bank Transfer
Debit Card
Apple Pay
Google Pay
Click To Pay

Bet365 Withdrawal Methods

Debit Card
Bank Transfer

Overall rating

Welcome Offer 9
Odds 8
Customer Service 8
Deposit Methods 9
Withdrawal Speed 8
Trust 8
App 8
  • Bet £10 Get £50 Welcome Offer
  • Highly trusted
  • Wide selection of daily offers
  • Limited withdrawal options

Bet365 User Guides

Bet365 Bet Credits Review

Bet365 is one of the most established, well-known, trusted and forward-thinking brands in the UK betting industry.

They have an excellent betting app that is easy to use, as is their mobile betting site. They cover a whole variety of different sports, offering markets both pre-event and in-play.

As well as covering lots of different sports, they also have a top-class live streaming service, covering top football leagues like La Liga in Spain, and tennis tournaments like the US Open.

bet365 is licensed and regulated in the UK by the British Gambling Commission under their trading name of Hillside (UK Gaming) ENC. 

As a British-based bookmaker, they obviously specialise in UK-based sporting events. But they also cover all the big events, competitions, and tournaments from all around the globe.

Along with the British-based sports, you will see bet365 cover American Football, Ice Hockey, Major League Baseball, Aussie Rules Football, Gaelic Games, etc. Even Esports.


Over the years bet365 has created a solid brand, built on reputation and trust. They have avoided the silly gimmicky adverts, and have ploughed their own path. 

bet365 has resisted jumping on the bandwagon of the latest craze, instead choosing to create their own offers and quietly and effectively go about their business. While other members of the bookmaking business try and make themselves heard above the crowd. 

Offers like the regular £50 in-play free bet for existing customers, are a bet365 staple. They strike us as a brand that is more focused on customer retention, than trying to swallow up as much of the market as they can find.

Note: the £50 in-play free bet isn’t something that bet365 openly promotes. It’s only available to existing customers. You will only be alerted to it by email 24 hours prior to the offer becoming available. It’s always only on football, and always on high-profile matches.

Their latest break from the crowd was their pioneering change in 2018 when they abandoned the words free bet, and instead replaced it with the term bet credits.

Yes, you may well argue this is a gimmick of their own, but it was an understated gimmick that said: “we’re different.” 

Are you one of those people who has heard or read about bet365 bet credits over the past couple of years? Well, read on, because here we explain all.

What are bet365 Bet Credits?

Bet Credits from bet365 are effectively non-withdrawable free bets. It’s just a different way of marketing their welcome offer. 

The maximum amount you can receive is £100, with the minimum amount just a fiver (£5).

You can withdraw any winnings from bets placed with bet credits, but you cannot withdraw the bet credits themself.


How to use bet365 Bet Credits

When you open a new bookmaker account it is vitally important to understand the terms and conditions before you start.

You could open an account and find that you needed to deposit when you signed up to get the bet credit or free bets on offer.

To avoid missing out on the maximum amount you can claim, do your homework.

Fortunately for bet365 bet credits, we’ve done the work for you. In order to receive and use bet365 bet credits, complete these following steps:-

  • Open Account
  • Deposit on sign up between £5 and £100 (bet credits will be based on your deposit amount, so if you want the full £100, you will need to deposit £100)
  • Place qualifying bets to the value of your deposit
  • Allow the qualifying bets to settle
  • This will release your Bet Credits for use. Usually within one hour of qualifying bets settling
  • Use Bet Credits – to do this just select ‘Use Bet Credits’ on the betting slip when placing your bet

Note: You will have 30 days from the day you sign up to claim and release your bet credits. After that, the bet credits will disappear. If your account remains inactive for 90 days, any received bet credits will be forfeited. 

If you skip or avoid making a deposit when you sign up, don’t worry. You can go back into your account settings and claim the offer within 30 days of signing up.

But you will need to be quick, as you will still need to release your bet credits within 30 days of signing up.

In this situation, the number of bet credits you qualify for will be based on your largest deposit. So if you haven’t already made a deposit and want the full £100, you would need to deposit £100 in one go.

Bet365 qualifying bets

Right, the next important piece of the terms and conditions you will need to get right is the qualifying bet.

In order to activate your bet credits with bet365, you will need to place qualifying bets to the same value.

So if you deposit £50 and get awarded £50 in bet credits, you will need to place £50 in qualifying bets to get to use your £50 bet credits. I hope that makes sense.

There are some rules from bet365 on qualifying bets. You can’t just place it all on the England football team to beat Andorra at odds of 1/100. Unfortunately, it’s not that simple.

  • Any bet must be at odds of 1/5 (1.20) or greater. If your bet is an accumulator, one of the selections also has to be at 1/5 (1.20) or greater.
  • If you partially cash out your bet, only the part of your bet not cashed out will count towards your qualifying bet.
  • Any bets fully cashed out, Instant Games, Gaming of Void Bets also won’t count towards your qualifying bet amount.
  • If you edit your bet using bet365’s Edit Bet feature, only the new stake on the (edited) new bet will count towards your qualifying bet.
  • Finally, if you bet on a football match or event with more than one outcome, and bet on other outcomes in the same event – only the outcome with the highest bet amount will count.

This is to prevent you from having £50 on Team A, £30 on the Draw, and £20 on Team B. 

In the above scenario, only £50 would count towards your qualifying bet.

How to check if you have bet365 Bet Credits

If you’re unsure if you have any bet credits to use, simply do the following to check:-

  • Log into your account
  • Select > Account Menu
  • Then > My Offers

Once you’ve done that you will see any live offers on your account, or if there are any available for you to claim.

How best to use Bet Credits on bet365

Taking all of the above into account, the best way to get and use bet credits is to deposit £100 on the day you sign up.

That way you are entitled to the full maximum amount, and you have a full 30 days to activate as much or as little of your bet credits as you wish. 

At the end of the 30 days, you can withdraw your £100 cash if you want. Although this will be noted and your account could get penalised. 

In other words, you probably won’t get any other offers available for existing customers. 

What is Net Return on a bet365 bet credit?

Net return on bet365 is what you get back from a bet, not the profit on the bet.

To calculate your net return using a bet365 bet credit, you wouldn’t include the stake. 

So let’s say you receive £10 in bet credits, and you want to use it to bet on Liverpool to win at odds of 4/5 (1.80).

If Liverpool wins you would get back £8 in net return. This £8 would be withdrawable, but the £10 in bet credits would now disappear, as it has been used.

The £8 would be your net return on bet365.

If you place the same bet using £10 of your own money, you would get back £18. This would be your £10 stake plus your £8 winnings.

You can Interpret Net Returns your own way

The term Net Return is not always interpreted the same everywhere though.

For example, if you placed that same above bet using your own £10, you may believe your net return to just be £8, as the original £10 was yours. 

Others may see it differently. They may call the whole £18, their net returns. 

Why can’t I use my bet365 bonus?

In some cases, you may not be able to use your bet credits or any other bet365 bonus you might have been awarded. This can be for a number of reasons, some of which we have listed below:-

  • You have broken bet365’s T+Cs
  • You have used Apple Pay, Google Pay, Paypal or any other pre payment card to make your qualifying deposit, and haven’t verified your account 
  • If bet365 consider you are not playing fair and acting as part of a group, ie, involved in placing a series of bets to manipulate to payout
  • If bet365 award any bonus in error 
  • If bet365 suspect you are claiming the award on behalf of another person or you are suspected as being part of a group looking to benefit from the awards


If you are thinking about opening a bet365 account then you might want some further information about the bookmaker.

I don’t want to make it sound like bet365 are perfect, as I don’t believe any bookmaker is

But what they specialise in, they do well. 

I believe they are the best bookmakers at looking after existing customers. The £50 in-play free bet available to existing customers (I referred to in the intro) is one of, if not the best existing customer offers in the whole industry.

If you like betting on horse racing, soccer or tennis, then you won’t be disappointed.

Bet365 are excellent in creating betting markets on those sports, and they also have live streaming services that cover soccer leagues like La Liga in Spain, Bundesliga in Germany, and Serie A in Italy.


They also live stream all UK and Irish horse races, and the majority of the top tennis events on the men’s and ladies tours, including the Grand Slam events.

This ensures that you can also watch the events you are betting on.

In short, I would recommend bet365 to anybody looking to open a betting account who likes any mainstream sport. 


Is there a difference between free bets and bet365 bet credits?

Not really. When you get a free bet, you never get the stake money back if it wins, and that is also how bet credits from bet365 work. 

Why are Bet Credits Non-Withdrawable?

It’s simply the bet365’s way of stopping you from opening an account, claiming £100 in cash, and then withdrawing it without placing a bet.

Can I Use Bet Credits on bet365 promotions?

The short answer is yes, you can on some bet365 promotions. You can use bet365 bet credits as a qualifying bet on:-

  • ITV Racing 4/1 Offer
  • Feature Race 4/1 Offer
  • Bore Draw Money Back offer on football

Conor Rafter

I’m a freelance writer who loves all things sports & betting related. Having worked in this field since 2018, I’ve experienced a wide range of intriguing bookmakers and online casinos. With this expertise, I strive to create helpful, honest articles. My primary goal is quite simple: to guide and inform readers using facts and analysis.

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