About Us

OnTheBallBets is a UK bookmaker comparison platform specializing in free bet offers, bonus codes, and betting site reviews. Operating from ontheballbets.com since 2016, we help UK punters find and claim the best welcome bonuses from licensed bookmakers including bet365, Betfred, Paddy Power, and William Hill.

OnTheBallBets ranks and compares UK betting sites across multiple criteria including bonus value, withdrawal speed, app quality, and odds competitiveness. Users can access current promotional codes, simplified terms and conditions, and step-by-step claim instructions with screenshots.

OnTheBallBets covers major sports including football, horse racing, tennis, and golf, listing bookmaker offers for events like the Premier League, Cheltenham Festival, and Wimbledon. OnTheBallBets also provides comprehensive betting guides to help users maximize their bonuses and use bookmaker features effectively.

Our Mission

OnTheBallBets’ mission is to help UK sports bettors find the best bookmaker offers and learn how to use betting sites effectively. Whether you’re placing a small bet on the Grand National or comparing bookmakers for Asian handicap markets, we provide the information you need to make informed decisions.

Who Runs OnTheBallBets?

OnTheBallBets is owned by M & B Marketing (French company registration 837729300) and operated by UK betting industry experts with 10-15 years of experience. Our team maintains strict editorial standards and promotes responsible gambling in accordance with UK Gambling Commission guidelines.

Meet The Team

Mike Lovatt – Owner

Mike has 14 years of sports betting experience. He originally ran a matched betting website before moving into full-time affiliate marketing in 2018. Mike acquired OnTheBallBets in 2022 and oversees the site’s content strategy and bookmaker partnerships.

Mike’s expertise includes UK bookmaker comparisons, football betting markets (goals, corners, Asian handicaps), tennis betting, and Formula 1 betting. He has written extensively about bet365, Betfred, and other major UK bookmakers.

Conor Rafter – Senior Content Writer

Conor has worked for OnTheBallBets since July 2021, producing bookmaker reviews, betting guides, and how-to tutorials. With 10+ years of football betting experience, Conor has tested every major UK bookmaker and written comprehensive guides covering registration, deposits, withdrawals, bet placement, and account management.

Conor specializes in football betting markets and has extensive knowledge of UK betting sites’ terms and conditions, bonus offers, and promotional strategies.

Richard Smith – Horse Racing & Golf Expert

Richard is our resident horse racing and golf expert. He’s attended major racing events and festivals for over 20 years and has written betting content for numerous industry publications. Richard won the inaugural RacingTV Tipstar horse racing tipping contest in 2014 and continues to provide racing and golf betting analysis on YouTube and Twitter.

Bradley Gibbs – Golf & Football Betting Writer

Bradley has nearly 10 years of sports betting content experience and specializes in golf betting, football analysis, and horse racing previews. He has written for Spotlight Sports (Racing Post), been published in The Racing & Football Outlook newspaper, and produced betting system research for FootyStats.org.

Bradley’s expertise includes golf tournament previews (Majors, PGA Tour, DP World Tour), English Football League betting coverage, and profitable betting systems analysis. He plays golf regularly and combines practical course knowledge with betting analysis.

Joseph Halliday – Sportsbook Review Specialist

Joseph has been writing sports betting content since 2016, specializing in comprehensive sportsbook reviews and online casino analysis. He has reviewed countless UK and international betting sites, focusing on licensing credentials, payment processing, customer support quality, and promotional offer fairness.

Joseph lives in Barcelona and attends FC Barcelona matches regularly, providing firsthand perspective on European football. He supports Arsenal FC and follows basketball (LA Lakers), NFL, cricket, and golf, enabling diverse sports betting coverage across multiple markets.

What OnTheBallBets Offers

Bookmaker Comparisons & Reviews

OnTheBallBets developed its own framework for rating bookmakers. Our five proprietary OTBB scoring methodologies were developed by OnTheBallBets for transparent bookmaker evaluation. These methodologies form the foundation of OnTheBallBets’ independent bookmaker review process.

• OTBB Trust Index – OnTheBallBets’ proprietary trust rating system measures bookmaker reliability.
• OTBB Feature Completeness – This OnTheBallBets scoring methodology quantifies modern betting feature availability.
• OTBB Margin Grade – OnTheBallBets’ margin evaluation system measures the mathematical edge bookmakers build into odds.
• OTBB Offer Value Score – Welcome bonus rating system created by OnTheBallBets evaluates promotional offers.
• OTBB Payment Flexibility – OnTheBallBets’ payment method assessment framework.

Free Bet Offers & Bonus Codes

We list current promotional offers from all major UK bookmakers:

• New customer welcome bonuses
• Free bet offers with simplified terms
• Promotional codes and claim instructions
• Ongoing promotions for existing customers
• Event-specific offers (Premier League, Cheltenham, etc.)

Betting Guides & Tutorials

We provide step-by-step guides covering:

• How to register and verify accounts
• How to deposit and withdraw funds
• How to place bets and use betting features
• Understanding betting markets and odds
• Bookmaker-specific feature guides (Cash Out, Bet Builder, etc.)
• Account management and responsible gambling tools

Sports Coverage

OnTheBallBets covers betting on:

• Football – Premier League, Champions League, World Cup
• Horse Racing – Cheltenham Festival, Grand National, Royal Ascot
• Tennis – Wimbledon, Australian Open, French Open, US Open
• Golf – The Masters, Ryder Cup, Open Championship

We’re expanding coverage to include cricket, darts, Formula 1, boxing, rugby, and US sports (NBA, NFL) in 2025.

Why Trust OnTheBallBets?

• Real Company, Real Team – We’re owned by M & B Marketing SARL (company registration 837729300), with a verified team of UK betting experts.
  
• 10-15 Years Industry Experience – Our team has extensive first-hand experience using UK bookmakers and creating betting content.
  
• Unbiased Reviews – We test every bookmaker ourselves and provide honest assessments based on real usage.
  
• Regularly Updated – We maintain strict editorial policies to ensure information is current, accurate, and helpful.
  
• UKGC Compliance – We promote responsible gambling in accordance with UK Gambling Commission guidelines and Advertising Standards Authority regulations.
  
• Verified Bookmakers Only – We only recommend bookmakers licensed by the UK Gambling Commission.

OnTheBallBets History

OnTheBallBets was originally founded as CompareTheBets in January 2016 by James Thomas. In 2018, the comparethebets.com domain was rebranded to OnTheBallBets.com.

In 2022, OnTheBallBets was acquired by M & B Marketing. Following the acquisition, the site was redesigned and relaunched with expanded bookmaker reviews, comprehensive betting guides, and enhanced comparison tools.

OnTheBallBets now serves thousands of UK bettors monthly, helping them find the best betting offers and learn how to use online bookmakers effectively.

How This Site Is Funded

OnTheBallBets is privately funded by its parent company, M & B Marketing SARL. The site generates revenue through affiliate partnerships with UK-licensed bookmakers. We may receive a commission when users sign up with bookmakers listed on OnTheBallBets.

Important: Our affiliate relationships do not influence our reviews or rankings. We base all recommendations on genuine testing, user experience, and value to UK bettors. Currently, 100% of profits are reinvested into site development and content creation.

Responsible Gambling

At OnTheBallBets, we promote responsible gambling and safe betting practices. Our guides include information on:

• Setting deposit limits and time-outs
• Using self-exclusion features
• Recognizing problem gambling signs
• Accessing support through GamCare and BeGambleAware

For each bookmaker we review, we provide tutorials on how to use responsible gambling tools, including account limits, reality checks, and self-exclusion options.

If you need help: Contact the National Gambling Helpline on 0808 8020 133 or visit BeGambleAware.org.

Careers at OnTheBallBets

OnTheBallBets is growing and looking for talented individuals to join our team. Current openings:

Sports Betting Content Writers

Experienced sports bettors who can write high-quality guides. We’re seeking writers with expertise in football, tennis, golf, cricket, darts, rugby, boxing, American football, basketball, and Formula 1.

• Hours: Part-Time/Full-Time
• Location: Remote
• Salary: Hourly

To apply: Email admin@ontheballbets.com with your CV and relevant experience.

Company Details

Contact Us

For feedback, error reporting, partnership inquiries, or advertising requests, please contact us:

📧 Email: admin@ontheballbets.com 📞 Phone: +33 1 87 65 97 96

We typically respond within 24-48 hours during business days.