What Is William Hill Golden Goal?

Written By: William Bunker
Last Updated: October 10, 2022

William Hill’s Golden Goal promotion offers the returns for a win on a losing bet when the team you back scores first. All you have to do is bet a single on an outright winner in the 90 minutes market on one of the Golden Goal promotional fixtures, and the golden goal promotion will come into effect.

The payout isn’t unlimited. The maximum payout for a winner varies from game to game but is often £50 or even £100 for a golden goal win. This is a hugely popular promotion that runs throughout the football season on select big games.

Taking a hypothetical fixture like Manchester United vs. Manchester City as an example, suppose the odds are 2.5 for Manchester United to win.

If you place a £10 bet on Manchester United to win when you see a Golden Goal promotion advertised for the game, if Manchester City win, but Manchester United score first, you’ll still receive £25 return.

william hill golden goal

How To Be Eligible For William Hill Golden Goal

Some things to know before you go for a Golden Goal:

  1. Bet on a golden goal 90’ winner and receive refunded stake and capped winnings on the bet outcome, even if your team scores first and loses or draws.
  2. Only on promoted Golden Goal fixtures as advertised in the promotion.
  3. William Hill only offers Golden Goal if you bet on a win. If you bet on a draw, you’re not eligible.
  4. Cashing in voids your Golden Goal eligibility.
  5. You aren’t eligible for Golden Goal on an in play bet.
  6. Your first bet on the promotional fixture’s 90 minute market will be the only bet eligible for Golden Goal.
  7. Golden Goal doesn’t include goals scored in extra time.

Returns On Your Stake

  1. The odds for a golden goal are the same as for a win.
  2. The Golden Goal winning return cap can vary from one fixture to the next.
  3. You don’t get a refunded stake for a free bet.

What Is Golden Goal in Football?

Golden goal is an old style of extra time play to resolve a draw. The two teams play until the first goal is scored. Then the final whistle is blown and the scoring team wins.

This style of extra time was implemented by FIFA in the World Cup and European Championships in 1996 operating throughout the early 2000’s, until in 2003 it was decided that teams were playing too defensively in extra time because of the rule and it was changed to extra time and penalties as we have now.

William Bunker
William Bunker

I’ve always been partial to a flutter on any big sports event, ever since I had pocket money to spend. This sports gambling hobby made the transition into gambling and casino writing a natural one. I’ve always loved watching and playing football growing up and am an avid follower of Chelsea FC.

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