Best Cheltenham Sign Up Offers & Existing Customer Offers

LAST UPDATED : May 30th, 2020. By James.

Bookmakers in the UK are currently chucking out their best Cheltenham sign up offers, the latest price boosts, existing customer promotions and 2020 Festival free bets/bonuses in the hope that you’ll take a bet with them. It’s the perfect time of year for a bookmaker to use these new customer account sign-up offers in a bid to bolster their membership numbers for the year.

We’ve put together this epic guide for the 2021 festival, starting with a list of the best sign up offers offered by each bookie, followed by a detailed preview of each latest races.

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Cheltenham Free Bets & New Customer Sign Up Offers

Open Account Offer : Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.


New 18+ UK customers only. Promo period 00:00 06/03/20 and 23:59 13/03/20. Promo Code CHELT40, Deposit and place first bet of £10 on Cheltenham (Evens+) in one bet transaction. £30 in Free Bets credited within 10 hours of bet settlement, 7-day Expiry. £10 in Free Bets only credited if first bet doesn’t win. Payment restrictions apply. SMS validation may be required. Full T&Cs Apply.


Min €/£20 in EXC back bets on the Supreme Novices’ Hurdle ‘Win’ market. EXCLUDES ANTEPOST BETS. Max €/£20 EXC mobile free bet, not valid on ‘E/W’ markets, awarded at bet settlement. E-wallet exclusions apply. T&Cs apply.

The Best Cheltenham Offers For Existing Customers 2021

BookieOffer DetailsView Offer
Bet Credits Bet365 Bet365 Extra Each-Way

Each Way Extra gives you the option to increase or decrease the number of places in a race when you are betting Each Way on selected Horse Races at bet365.

When you use Each Way Extra you can add places to your Each Way Horse Racing bets and take a reduced price or remove places and increase the odds on your selection.

The number of Each Way Extra places offered on a race can be viewed on the Each Way Extra coupon or on the bet slip.
Each Way Extra bets will not be eligible for bet365 Price Promise, Best Odds Guaranteed, ITV Racing 4/1 Offer or Feature Race 4/1 Offer, except where a new or eligible customer selects place terms that match the standard Win and Each Way market for that race. Where Enhanced Place Terms are offered on a race and selected by a new or eligible customer, Best Odds Guaranteed, ITV Racing 4/1 Offer and Feature Race 4/1 Offer will apply.

T&Cs apply.

(18+, T&Cs Apply. View Terms & Conditions )

Bet Credits Bet365 Horse Racing: Bet365 Best Odds Guaranteed

bet365 offer Best Odds Guaranteed on every horse race - every day!

When you place your bet with bet365, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! Ante-Post, Tote/Pari-Mutuel (bets and dividends), 'Not to Win', Enhanced Win, Cover Bets and In-Play bets are excluded.

This offer includes Board Prices, bet365 Early Prices, singles and multiples as well as Showcast bets on all racing where a fixed price is offered. Offer applies to bets placed on Win and Each Way Fixed Odds markets and Enhanced Place Terms markets only. All other markets, including adjusted place terms (Each Way Extra), Ante-Post bets (unless otherwise stated) and Tote/Pari-Mutuel (bets and dividends), are excluded from this offer. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded.

For example, if you take an Early Price of 3/1 and your selection wins at 4/1, you get paid at 4/1!

T&Cs apply. Only available to new and eligible customers.

(18+, T&Cs Apply. View Terms & Conditions )

Horse Racing : Betfair customers can now collect points on every bet placed

Betfair Customers will now have the opportunity to collect Rewards4Racing points on every bet placed.

Just make sure your email matches on both accounts and start collecting points.

(18+, T&Cs Apply. View Terms & Conditions )

Horse Racing : Betfred Best Odds Guaranteed

Take an early price on your selection and if the SP returned is bigger Betfred will pay you out at the bigger price.

(18+, T&Cs Apply. View Terms & Conditions )

Bet Credits Bet365 Horse Racing: Bet365 Price Promise

Every week there’s a host of superb races broadcast live on ITV Racing and, as always, bet365's fantastic offers will ensure that you get the best value.

bet365 will constantly update their prices for all races shown live on ITV Racing to ensure that they offer the best price on every horse running.

This offer is applicable to all bets placed from 10am on the day of race up to 15 minutes before the scheduled ‘off’ time for each ITV race and only covers races shown live on ITV Racing unless otherwise stated by bet365. Best price or joint best price will be matched from the following list of Bookmakers: Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet and Boylesports. Offer applies to bets placed on Win and Each-Way Fixed Odds markets only. All other markets, including Enhanced Price Win Only, Enhanced or adjusted place terms (Each Way Extra) markets that are priced separately to the Fixed Odds market and Tote/Pari-Mutuel (bets and dividends) are excluded from this offer. Races covered by Price Promise are also available for Best Odds Guaranteed, for new and eligible customers.

So place your Horse Racing bets safe in the knowledge that the bet365 price is the best price.

T&Cs apply.

(18+, T&Cs Apply. View Terms & Conditions )

Daily Cheltenham Previews 2021

A quick overview of each day. Click the links for detailed race previews and extended coverage, a guide and tips for of each day of the festival.

Day 1 – Champion’s Day – Tuesday 10th March

Ready yourself for the “Cheltenham Roar”, as punters go wild at the start of the opening race, The Supreme Novice’s Hurdle at 1.30PM.

As per every day during the week, racing begins at 1.30pm and the Supreme Novice Hurdle opens proceedings on the first day with the two-mile novice chasers then competing in the Arkle trophy.

The 2021 Cheltenham Festival begins with the Supreme Novices’ Hurdle staged over about two miles with the race usually attracting a quality entry. Both Douvan and Altior have won this contest in previous seasons ahead of embarking on chasing careers.

Irish raiders have claimed victory in the past two seasons and there will be another strong representation from the Emerald Isle for this year’s renewal.

Day 2 – Ladies Day – Wednesday 11th March

The two-mile Queen Mother Champion Chase dominates the second day of the festival.

For this two-miles chasing championship at Cheltenham, Altior will attempt to win the race for the third successive year. No horse has achieved a similar feat since Badsworth Boy during the mid-1980’s and the reigning champion has not enjoyed the best of preparations ahead of this ultimate target.

Day 3 – St Patrick’s Day – Thursday 12th March

The Ryanair Chase and Stayers Hurdle are the most prominent races of the third day.

The winner of this 3m chase for novices has sometimes won the Cheltenham Gold during the following season. Denman, Bobs Worth and Lord Windermere have achieved that task this century and for the 2021 renewal, there will be horses with greater ambitions than just winning this contest.

Day 4 – Gold Cup Day – Friday 13th March

Although the final day of the meeting begins with three hurdle races, the Gold Cup is arguably the most prestigious contest of the four-day betting festival and the National Hunt season.

History shows that often the favourite doesn’t always win the Gold Cup.

Weekly News Ahead Of The 2021 Festival

Cheltenham Is One Of The Biggest Horse Racing Festivals In The World

Although there are many lucrative meetings at weekends and during the festive season within the national hunt calendar, it is the mid-March Cheltenham Festival which is regarded as the annual championships with featured horses trained to achieve peak fitness for the four-day highlight of the jumping season.

Until 2005, the Cheltenham fixture had traditionally been a three-day midweek meeting attracting thousands of spectators from Ireland. Then a fourth day was introduced for the Friday with the Irish still arriving at the racecourse in numbers, but with more punters from various parts of England now converging on the Cotswolds as they are captivated by the extra publicity and betting opportunities available.

Quite often, the arrival of the festival often coincides with the first signs of Spring weather, although snow has sometimes fallen on the racecourse, but what actually will be awaiting the punters on each day of the 2017 meeting…

Trainers To Watch This Year When Using Your New Customer Offers

Gordon Elliott has the most successful horses at the 2017 Cheltenham Festival when he saddled six winners. Plenty trainers to keep an eye on this year, including Nicky Henderson and Willie Mullins as always.

Factors To Take Into Account When Betting On The Festival

Ground conditions – During mid-March, there is often a tendency for underfoot conditions to be much easier than during the depths of winter. ‘Good’ ground often prevails and this does not always suit horses campaigned with success in the mud (‘soft’) during the preceding months. Save your sign up offers and free bets to use at times where the going makes betting a lot more unpredictable.

The famous Cheltenham hill – The final two furlongs of each race features a stiff uphill finish with horses racing successfully at less undulating circuits such as Newbury and Haydock not necessarily suited by the demands of this track. Horses which have won previously at Cheltenham should be noted.

The Bookies – There is so much competition among the bookmakers, even on the High Street, that it pays to watch the offers available. Money back when the favourite wins is one to note especially with several odds-on favourites winning in recent seasons from the Willie Mullins yard. For anybody wishing to use Ladbrokes or William Hill in Cheltenham town centre, it is worth bearing in mind that these shops can become very busy during lunchtimes of festival week.

Which Are The Best Types of Offers to Take Advantage Of For Cheltenham Betting?

Cheltenham Betting Offers: First Race of the Day Refund On Losing Horses

If you’re planning on betting on more than one day at Cheltenham festival, this offer is perfect as it’s almost a risk free bet that gives you a great shot of landing a winner if you fail to pick the winning horse. The free bet is given in 24 hours, usually sooner. Your refund can be used on any sport, so don’t worry if the Festival is over by the time you get your refund from Friday’s first race.

Cheltenham 2021 Non Runner No Bet

It makes sense to place your bets with a bookmaker that offers their customers the insurance of getting a refund for any horse that fails to start the race. Nobody wants to see a £100 bet going down the drain due to an injured horse. The majority of big bookmakers are offering this for 2021, but it’s always worth checking. These tips or offers are nothing special, they’ll crop up at most of the big venue 2021 races regardless of location – but it’s always good to take advantage of such special offers and enhanced prices in 2021.

Price Match For The Festival

Odds on horses fluctuate so badly that it’s essential to check, deposit and bet once you’ve found which bookie is offering the best odds for 2021. Depending on how much you stake on horse racing, getting better odds can make a big difference to your winnings. Leading bookmakers will match any better odds with their nearest businesses rivals to ensure you get paid out at the best possible odds. No code needed for these usually.

Latest & Best Odds Guaranteed For Cheltenham Betting

The vast majority of UK bookmakers will offer best odds guaranteed (B.O.G) throughout the festival, as they normally do for UK and Irish racing. It’s one of their standard offers, aside from the sign up bonuses. If your horse starts the race at better odds than you took at the time you placed your bet, the bookmaker will pay you any winnings at the latest higher odds. Perfect for Cheltenham betting offers. You won’t need to enter any sort of code to receive these latest special prices.

Betting On Cheltenham 2021: Getting Free Bets

Aside from the bonuses and offers for Cheltenham 2021 like the new customer free bets on offer, watch out for free bets on each race where you place a pre-race wager and then get some free bonuses to use on the next race. Look out for promo codes, bonuses, the odd discount code along with any bookmaker tips on their own blog. Coral, Racebets, Betfair and paddy power often do this. You can view their guide and tips without needing an account with them – although it’s always worth it in order to get the sign up bonuses. Enhanced offers on the day might offer the odd £1 free bonus, so check the latest betting special page in the morning.