William Hill Overview

William Hil is one of the world's most renowned bookmakers and has been in operation since 1934. They have now expanded operations into the US as well as serving their core base of customers in the UK.

Quick Facts








William Hill Global PLC, Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549, Malta


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William Hill PLC



William Hill Features

Daily Promotions
In-Play Betting

William Hill Sports

American Football
Australian Rules

William Hill Deposit Methods

Debit Card
Apple Pay
Rapid Transfer
William Hill Cash Direct
Bank Transfer

William Hill Withdrawal Methods

Debit Card
Apple Pay
Rapid Transfer
William Hill Cash Direct
Bank Transfer

Overall rating

Welcome Offer9
Customer Service7
Deposit Methods9
Withdrawal Speed7
  • Highly trusted
  • Lots of daily offers
  • Large selection of sports
  • In-Play betting
  • William Hill Plus Card
  • Poor withdrawal timeframes
  • Slow live chat response times

Everything you need to know about the William Hill Free Bet Sign Up Offer. Bet £10, Get £30 in Free Bets. Full Terms and Conditions Explained.

William Hill Free Bet Sign Up Offer 

William Hill has become synonymous with top-tier bookmakers since it was established in 1934. The company has seen several changes in ownership, but operations continue to thrive under the William Hill banner. Most recently, the company’s growing American operations were purchased by Caesars Entertainment, whilst the company’s international arm was acquired by 888. 

Still, it’s business as usual at William Hill, despite the recent ownership changes. That means punters can expect the same great odds, awesome features like live streaming, and plenty of deals like the William Hill free bet sign-up offer. This guide will take you through everything you need to know about that free bet bonus. 

William Hill How To Guides

What is the William Hill Free Bet Sign Up Offer?

The William Hill free bet sign up offer is very high in quality, as you’d expect from this prestigious brand. It’s a cinch to claim, and it gives you a shot at cashing in on some easy money. Whilst we will provide you with full details further below, claiming this offer involves the following basic steps: 

  • Open a new account at William Hill
  • Claim the William Hill free bet sign up offer using the bonus code H30
  • Fund your betting account
  • Place £10 on any pre-match or in-play event with odds of 1/2 or greater 
  • Receive two x £15 free bets
  • Use your free bets within 30 days on any live or pre-match wager
  • Winnings from the free bets are yours to keep 

Here’s the general idea: Start by opening a new account. As you are filling out the registration form, you will be asked to either accept or decline the William Hill free bet sign up offer. If you want to claim it, you need to enter the bonus code H30 in the corresponding field. You must then fund your account and stake at least £10 on a qualifying wager. This wager can be on any live or pre-match event, but it must have odds of at least 1/2. For more details check out our help section on how to activate the William Hill Promo Code

It doesn’t matter if your qualifying bet wins or loses. After it settles, William Hill will automatically credit your account with two £15 free bets. Don’t feel rushed to use them because you have a full 30 days to pick the most favourable spots to do so, rather than the industry-standard seven days. 

The above offer is not the only one available with William Hill. They now have the H30 promo code offer explained above, but also three othere generous welcome offers.

For desktop users, you can now also take advantage of a second welcome offer which uses the promo code PLUS50. This is a special offer for William Hill Plus+ card holders.

If you sign up for a Plus+ card and place your first bet of £10, you will receive 4 x £10 free bet credits immediately, plus a further £10 free bet after 24 hours

For mobile users, you can sign up using the code Z40 or N40 and get a Bet £10 Get £40 welcome offer. It works exactly the same as the main offer, but gets you £10 more in bonus bets. Therefore you place your first wager of £10, and once that is settled you get 4 x £10 bets to use on any sport of your choice.

The only thing you need to be aware of is that they must be used within 30 days.

If you are not sure how to check your bets on William Hill then our guide will help you

Who is Eligible to Receive the William Hill Free Bet Sign Up Offer? 

Before we get down to the nitty-gritty of the William Hill sign up bonus, you should first make sure that you are eligible to receive it. Here are a few key rules that apply to this offer:

  • This offer is only extended to new customers in the UK and Ireland 
  • You must use the William Hill new customer bonus code R30 when you register
  • Deposits made using Skrill, Neteller, PayPal, Neosurf, Paysafecard, ecoPayz, or the William Hill Plus Card do not qualify for this offer
  • Only one account per household or IP address

How to Claim Your Free Bet on William Hill

If you meet the eligibility requirements, you can now proceed to claim the William Hill free bet sign up offer. Start by going to William Hill using your desktop or mobile browser. You can also download the William Hill app for iOS or Android instead. 

Upon arriving at the main sportsbook lobby, select the yellow ‘Join’ icon at the top of the page. This will bring up the registration form, which will ask you for some basic personal details including:

  • Full Name 
  • Date of Birth 
  • Residential Address
  • Email Address 
  • Mobile Number 

This next part is very important. At the end of the registration form, you will find a promo code field where the William Hill bonus code goes. Once you’ve entered it, you can submit the registration form. You will be asked to enter an account activation code that William Hill will send via SMS. This will complete the account setup. 

You can now make your first deposit using one of the many available payment options. Remember, the payment methods mentioned earlier in the article do not qualify for the William Hill free bet sign up offer. Be sure to use a payment option that does. 

Now that you have funded your account, you are ready to earn your free bet. All that’s left to do is place your qualifying wager. Stake at least £10 on any live or pre-match event with odds of 1/2 or greater. Win or lose, as soon as the bet settles, William Hill will add your three £10 free bets to your account. As you can see, this William Hill bet 10 get 30 deal is incredibly easy and straightforward to use. 

How to Redeem Your Free Bet at William Hill 

You have 30 days to use your free bets. This means you can take your time and put yourself in a better position to get the most out of this offer. With well over 30,000 monthly events to choose from, you shouldn’t have too much trouble finding a couple of favourable live or pre-match betting opportunities. 

When you have found the wager you want to use your free bet on, select one of the £10 free bets listed in your Rewards sections. You can then click the odds next to your selection, which will immediately be added to your betslip. Choose ‘Free Bet’ from the betslip options, and be sure to use the full £10 free bet. If you don’t use the full free bet amount in one shot, the unused portion becomes void.

What Happens When Your William Hill Free Bet Wins?

Congratulations! Your William Hill £10 free bet just won. So, what did you actually gain? 

Well, that depends on the odds your free bet overcame. In simple terms, you would receive the full win amount, which – importantly – excludes the free bet stake amount. Let’s say you used your free bet to wager on an event with 1/1 odds. With £10 at stake, that means your win amount is £10. We should also add that – whilst you can’t use the cash-out feature on your qualifying wager – it is available to use with your free bets. One of the best things about the William Hill free bet sign-up offer is that the money you win from your free bets is yours, with no strings attached. Your free bet winnings go directly into your regular player account, as cash, and are immediately available for withdrawal.

Tips on Using William Hill Free Bets

You have 30 days to use your free bets. This gives you more than enough time to find a couple of great spots. While searching for these opportunities, there are a few ways to go about using your free bet. 

You could go the low-risk, low-reward route by using the free bet to wager on a heavy favourite. A winning £10 free bet wager with odds of 3/10 would still net you a respectable £3.30. Even though staking £10 at even odds is riskier, you stand to win £10. Of course, those who want to make the most of their free bet often consider even riskier plays, with larger potential payouts. Long shots and underdogs are obviously much less likely to win, but still cash in every day to the delight of those who use free bets to back them. 

Remember that you should use your free bets in their entirety. In this case, make sure you stake the full £10 free bet amount each time. You cannot divide a free bet into multiple smaller free bets, so you are just losing out on free money if you only stake a portion of it. 

Many punters will use their free bets on in-play wagers. After all, William Hill is one of the best bookmakers for live betting. In addition to having great odds and so many matches to wager live on, William Hill’s live streaming feature lets you follow much of the action in real-time. This gives punters the opportunity to witness the flow of the game first-hand, which – in turn – makes it easier to identify prime wagering opportunities.  

Another key bit of information that we mentioned earlier is that you can use the cash out feature with your free bets. In other words, you can close the bet before the match ends. Let’s say your team is winning, but you’re afraid they are about to collapse – you can then close the bet out, and guarantee a profit. Conversely, if your wager is a lost cause, you can use cash out to at least salvage a small portion of the bet. 

Whilst there are pros and cons to using this feature, you shouldn’t be afraid to take advantage of cash out if the situation calls for it. Even having this option is something that distinguishes William Hill, as most bookmakers with similar offers do not allow claimants to use the cash-out option with their free bets. 

Perhaps the most important piece of advice we can dispense is that you should do your homework before using your free bet. This puts you in a position to make an informed wager, instead of simply flipping a coin, going with your gut, or reading tea leaves. William Hill has a variety of helpful statistics and other handicapping tools to assist you in making the best betting decisions, or you can use their collection of other online betting tools and resources.

If you need help then we have written an additional guide – How to place a bet at William Hill

What is the minimum bet on William Hill?

  • Single – 3p
  • Doubles – 3p
  • Trebles – 3p
  • Multiples – 3p
  • Accumulators 1p

There are also rules in place on the maximum you can bet at William Hill, but that is often decided on a bet by bet basis with different customers receiving different amounts, depending on their history, the type of bet, the odds they are after and the value of the bet.

Can William Hill Close My Account?

There are times that William Hill will have to close an account due to the user having violated certain terms of use and agreements made when they first signed up or simply if a gambler is identified as too successful and losing the company too much money. Reasons for a closure include the following.

  • Big wins can scare the betting company into closing an account, as they find the gambler too much of a cost to keep on the books. This can be from one big win or a series of successful bets, but if the company thinks you’re getting a little too lucky they will close your account just in case you’ve found a loophole to their odds or games, which can happen.
  • Seemingly random or non-round stake amounts can also alert the betting company that the player may be arbitraging the odds of two betting companies, which is something that William Hill and other companies can be wary of.
  • Any suspicion from William Hill that an account is a second account can result in immediate closure of the account. The gambler is not allowed to have more than one sign up promotion and abuse of these offers is one of their biggest concerns.
  • Concerns that a user may have given invalid or incorrect credentials when registering can result in account closures and is a common reason for this.

In most instances the account will face suspension, or restrictions on stake amounts and promotional offers before any serious action is taken like account closure.

Can William Hill Limit and Suspend My Account

Account limits and suspensions are used by William Hill as a provisionary measure when they suspect that an account may be involved in underhanded or skillful play.

Even small winning streaks, or some peculiar betting stakes can result in limits, as well as suspensions from William Hill. The company is totally at liberty to suspend, limit and cancel any accounts that they wish, as they are not obligated to accept bets from anyone.

William Hill Free Bet Sign Up Offer: The Verdict 

The William Hill free bet sign-up offer provides good value, but it isn’t exactly the most generous sportsbook welcome bonus around. However, there is plenty to like about it. 

For starters, William Hill is one of the most respected and longest-established bookmakers in the business. They consistently offer great odds which, in the long run, is far more valuable than most welcome offers. You also need to consider that the site is loaded with special features like informative podcasts and live streaming. All of this can be enjoyed long after your welcome bonus has been used. 

The bonus offer itself gives you a chance to get off to a profitable start, and turn those free bets into something big. Even better is the fact that the money you win from the free bets isn’t subject to any restrictions or conditions. It’s yours to do with as you please. Furthermore, the William Hill welcome bonus is just the beginning when it comes to free bets, with William Hill giving existing customers a variety of ways to earn more of these valuable tokens all the time. 

William Hill Free Bet Sign Up Offer FAQ

Where can I find my free bets on the William Hill website?

A common question at William Hill is “Where are my free bets located?” You can find your free bets listed in the ‘Rewards’ section of your account profile. If you haven’t yet received them, you should contact support before conducting any wagering activity. 

Why can’t I use my free bet on William Hill? 

There are a few possible reasons for not being able to use your free bet. Perhaps it has expired? Maybe you didn’t get it because you used an excluded payment method? It could even be something as simple as a lost internet connection or William Hill being temporarily down due to routine maintenance. Again, we’d recommend contacting support if you have any trouble receiving or using your free bets. 

How long does it take to get free bets at William Hill?

Whilst it can take up to an hour, William Hill usually credits your free bets within minutes of the qualifying bet settling.

Where can I find out how to use free bets at William Hill? 

This article fully describes how to use your free bets at William Hill. To summarise, select the free bet in the Rewards section, and then use it on any live or in-play event.  

Can I participate in other promotions if I claim the free bet bonus at William Hill?

You may not participate in other bonuses or promotions whilst actively engaged with the William Hill free bet sign up offer. Once you’ve closed the welcome offer, you are free to participate in whatever William Hill promotions you like. 

What should I do if I accidentally forget to enter the bonus and claim the bonus?

If you forgot to enter the promo code and claim the bonus, you should contact customer service before you place any wagers. They will do their best to make sure you can participate. 

Who Was William Hill?

William Hill was founded by an English businessman of the same name. Hill was born in July 1903 and left school at an early age to work on a farm. This proved to be a difficult way to make a living, but it inspired the youngster to aim high in life.

Where Did William Hill Start?

The founder may have been a Birmingham lad at heart, but he was well-travelled and launched the brand in London at the capital’s most significant race events. His love of gambling began when taking bets from workers at a Birmingham factory, collecting slips and wagers then paying out winnings using a motorcycle. This was completely illegal and wasn’t overly successful. He had more luck when moving to London and taking greyhound bets before opening a gambling den, again illegally. In 1944, William launched the first fixed-odds football coupon and opened his first betting office just a few years later, despite being against the idea of high street gambling.

Who owns William Hill Today?

That would be Caesars Entertainment, who acquired William Hill for a fee reported to be in the region of $4 billion. That move was finalised in April of this year and made headlines on both sides of the Atlantic Ocean with big changes expected.

William Bunker
William Bunker

I’ve always been partial to a flutter on any big sports event, ever since I had pocket money to spend. This sports gambling hobby made the transition into gambling and casino writing a natural one. I’ve always loved watching and playing football growing up and am an avid follower of Chelsea FC.

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