Unibet Sports Betting Guides


Unibet’s head offices are located in Malta, allowing the operator to be licensed by the government of Gibraltar. Moreover, Unibet is regulated by the Gibraltar Gambling Commission.

Despite running its HQ in Malta, Unibet also holds a UK license in order to provide services to customers based in Britain. This license, a Remote Operating License, is granted by the UK Gambling Commission and makes Unibet’s operations in the country entirely legal.


Unibet is one of nine services owned by The Kindred Group to run services from Malta. The Kindred Group, formerly known as Unibet Group plc, came to fruition in 2016 after shareholders concluded that a new brand name was necessary to better represent their business ventures.

Rather than focussing solely on the first entity owned by Unibet Group plc in Unibet, The Kindred Group sought to plant seeds in a range of areas in an attempt to increase the value of their asset and improve relations with customers of many interests.

The change has been majorly successful. For context, in 2004 Unibet had 300,000 registered customers. Following the switch to The Kindred Group, the company saw over 1 million players create accounts with their operators for the first time.

Unibet vs The Kindred Group – What’s The Difference?

The Kindred Group is simply a brand name for the company that owns Unibet and other online and retail gambling platforms. Previously, Unibet Group plc owned Unibet.

The new name makes it easier to understand exactly who owns who. On top of that, it creates a clear separation between the popular betting platform and The Kindred Group’s other interests – of which there are plenty.

Today, The Kindred Group employs over 2,000 workers.

Services Offered

Unibet offers ample ways for customers to bet on a selection of genres. This includes:

  • Sports betting
  • Online poker
  • Online casino
  • Bingo

Although Unibet is best known for its sports betting operations, its online and retail casino and poker branches are quickly gaining notoriety for being some of the best available in the United States.

Unibet Sports Betting Guides


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